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undergraduate thesis
Više-kanalni marketing
Završni rad
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2019. urn:nbn:hr:145:277215
Ivić, Ana
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Institutional repository: EFOS REPOSITORY

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Ivić, A. (2019). Više-kanalni marketing : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:277215

Ivić, Ana. "Više-kanalni marketing : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:277215

Ivić, Ana. "Više-kanalni marketing : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:277215

Ivić, A. (2019). 'Više-kanalni marketing : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 27 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:277215

Ivić A. Više-kanalni marketing : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2019 [cited 2024 November 27] Available at: https://urn.nsk.hr/urn:nbn:hr:145:277215

A. Ivić, "Više-kanalni marketing : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:145:277215

Metadata
TitleViše-kanalni marketing : Završni rad
Title (english)Multichannel marketing : Final paper
AuthorAna Ivić
MentorDavorin Turkalj (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2019-09-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U radu će detaljno biti opisan pojam i koncept marketinga, kroz koje i kakve kanale on djeluje te kako se koriste u svakodnevnom poslovanju pojedinih poslovnih subjekata. Osim standardnog pojavljivanja marketinga i njegovog djelovanja kroz individualne kanale komunikacije, pojavljuje se pojam više-kanalnog marketinga kao kombinacije sredstava komuniciranja i oglašavanja. Suvremena komunikacija podrazumijeva prilagođavanje komunikacije sa potrebama i navikama ciljanog segmenta. Gotovo je nužno neprestano razvijati kanale komunikacije, ali ih i na kraju i povezati zbog postizanja najoptimalnijih rezultata u području marketinga. Pojam više-kanalnog marketinga poduzeća Agentius prikazati će samo oglašavanje i komunikaciju kroz više kanala i poziciju koje im takvo oglašavanje omogućava.
Abstract (english)
This paper will describe the whole concept of marketing, through which and what kinds of channels is marketing influencing business on a daily basis. Except it's traditional appearance through individual channels of communication, there is also a new combination of few marketing channels, called multichannel marketing. Contemporary communication involves communication adjustment whit wishes and needs of specific group of people. Constant development of channels and communication is necessary, but it's also important to connect and fuse them together to achieve the best result in marketing. The concept of multichannel marketing in Agentius agency will display advertising and communication across multiple channels and the position that such advertising enables.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:277215
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originReformatted digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-03-01 12:48:29