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master's thesis
Planiranje, organizacija i primjena marketinga vinskih cesta
Diplomski rad
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2019. urn:nbn:hr:145:312927
Lelić, Antonija
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Management, Organization and Entrepreneurship

Institutional repository: EFOS REPOSITORY

Cite this document

Lelić, A. (2019). Planiranje, organizacija i primjena marketinga vinskih cesta : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:312927

Lelić, Antonija. "Planiranje, organizacija i primjena marketinga vinskih cesta : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:312927

Lelić, Antonija. "Planiranje, organizacija i primjena marketinga vinskih cesta : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:312927

Lelić, A. (2019). 'Planiranje, organizacija i primjena marketinga vinskih cesta : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 26 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:312927

Lelić A. Planiranje, organizacija i primjena marketinga vinskih cesta : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2019 [cited 2024 November 26] Available at: https://urn.nsk.hr/urn:nbn:hr:145:312927

A. Lelić, "Planiranje, organizacija i primjena marketinga vinskih cesta : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:145:312927

Metadata
TitlePlaniranje, organizacija i primjena marketinga vinskih cesta : Diplomski rad
Title (english)Planning, organization and implementation of wine road marketing : Graduate paper
AuthorAntonija Lelić
MentorZdravko Tolušić (mentor)
Committee memberDavorin Turkalj (predsjednik povjerenstva)
Committee memberZdravko Tolušić (član povjerenstva)
Committee memberIvan Kelić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Management, Organization and Entrepreneurship)
Osijek
Defense date and country2019-09-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Prva asocijacija na vinske ceste svima je zasigurno vino, ali je li to sve što se krije iza toga? Vinske ceste u Republici Hrvatskoj zasigurno imaju vrlo primamljivu ponudu sadržaja i svake godine privlače veliki broj posjetitelja, međutim to je ipak daleko manje od onoga što bi se moglo postići i na koju razinu bi se moglo postaviti. Vinske ceste trebale bi biti predstavnici svoje županije, te kao takve iz godine u godinu razvijati svoje ponude i privlačiti nove goste koji će se rado vraćati svaki puta iznova. Nažalost marketing se tu pojavljuje kao "strani pojam" i ne iskorištavaju se njegove mogućnosti s kojima bi se vinske ceste podigle na daleko viši razinu i postale daleko poznatije i posjećenije. Upravo je to tema ovog diplomskog rada u kojem će se probati isplanirati i provesti potencijalna marketinška strategija povećanja popularnosti i naglaska same kvalitete ponuda vinskih cesta u Republici hrvatskoj.
Abstract (english)
The first association with wine roads, to everyone, probably is wine, but is that all there is to it? Wine roads in the Republic of Croatia certainly have a very attractive content offer and attract a large number of visitors every year, however this is far less than what could be achieved and at what level it could be set. Wine Roads should be representative of their county, and as such, develop their offer year after year, and attract new guests who will be happy to come back. Unfortunately, marketing, in this field, is emerging as a "foreign term" and it does not take advantage of its opportunities to raise wine roads to a higher level and become far more famous and visited. This is precisely the topic of this thesis, in which a potential marketing strategy will be planned and implemented to increase the awareness and emphasis of the quality of wine road offerings in the Republic of Croatia.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:312927
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originReformatted digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-03-15 13:16:47