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master's thesis
Brand
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2016. urn:nbn:hr:145:723016
Vidić, Mateja
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Management, Organization and Entrepreneurship

Institutional repository: EFOS REPOSITORY

Cite this document

Vidić, M. (2016). Brand (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:723016

Vidić, Mateja. "Brand." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:723016

Vidić, Mateja. "Brand." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:723016

Vidić, M. (2016). 'Brand', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 19 May 2024, https://urn.nsk.hr/urn:nbn:hr:145:723016

Vidić M. Brand [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2016 [cited 2024 May 19] Available at: https://urn.nsk.hr/urn:nbn:hr:145:723016

M. Vidić, "Brand", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:145:723016

Metadata
TitleBrand
AuthorMateja Vidić
MentorMane Medić (mentor)
Committee memberMane Medić (predsjednik povjerenstva)
Committee memberDražen Ćućić (član povjerenstva)
Committee memberBlaženka Hadrović Zekić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Management, Organization and Entrepreneurship)
Osijek
Defense date and country2016-09-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Kada je o proizvodima ili uslugama riječ, odavna su pojedinci svoje odluke donosili na osnovu njihova branda, odnosno imena ili imidža. Brand je ono po čemu je neki proizvod drugačiji od ostalih, točnije uz njega se veže cjelokupno poimanje tvrtke kao takve, dok pojedinci na temelju ovih informacija najčešće i donose odluku hoće li kupiti određeni proizvod ili pak, neće. Jednako tako, nije samo imidž proizvoda stavka koja je odlučujuća za potencijalnu kupovinu, već je ovdje mnoštvo faktora, koji će se detaljnije pojasniti u daljnjem tekstu rada, kao što su primjerice psihološki faktori, ili pak, dojam koji dotična tvrtka ostavlja u globalu. Osim toga, vrlo je važno definirati i glavne pogreške koje se događaju prilikom brandiranja nekog proizvoda, kako bi ih se na vrijeme moglo spriječiti i izbjeći moguću katastrofu koja može biti kobna, ne samo za dotični proizvod, već za čitavu tvrtku.
Abstract (english)
When the products or services concerned, long individuals have their decisions made based on their brand or name or image. Brand is what a product is different from other, more precisely it is associated with the overall perception of the company as such, while individuals on the basis of this information the most common and decide whether to buy a particular product, or will not. Similarly, not only the image of the product item that is decisive for the potential purchase, but here a multitude of factors, which will be further explained hereinafter work.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:145:723016
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-10-14 08:49:02