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master's thesis
Oglašavanje na društvenim mrežama
Diplomski rad
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2020. urn:nbn:hr:145:417204
Majetić, Andrea
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

Institutional repository: EFOS REPOSITORY

Cite this document

Majetić, A. (2020). Oglašavanje na društvenim mrežama : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:417204

Majetić, Andrea. "Oglašavanje na društvenim mrežama : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:417204

Majetić, Andrea. "Oglašavanje na društvenim mrežama : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:417204

Majetić, A. (2020). 'Oglašavanje na društvenim mrežama : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 23 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:417204

Majetić A. Oglašavanje na društvenim mrežama : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2020 [cited 2024 December 23] Available at: https://urn.nsk.hr/urn:nbn:hr:145:417204

A. Majetić, "Oglašavanje na društvenim mrežama : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:145:417204

Metadata
TitleOglašavanje na društvenim mrežama : Diplomski rad
Title (english)SOCIAL MEDIA ADVERTISING : Graduate paper
AuthorAndrea Majetić
MentorDavorin Turkalj (mentor)
Committee memberIvan Kelić (predsjednik povjerenstva)
Committee memberAntun Biloš (član povjerenstva)
Committee memberDavorin Turkalj (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2020-09-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Rapidnim razvojem informatičke tehnologije, interneta te digitalizacije, oglašavanje se danas po mnogočemu razlikuje od onoga što je bilo prije. Značajnu razliku unio je nastanak društvenih mreža, koje su nadjačale tradicionalne načine oglašavanja. Tržišta širom svijeta se suočavaju s novom stvarnošću koja postavlja potrošača u središte marketing mixa i to upravo zahvaljujući društvenim mrežama. Poduzeća su prepoznala važnost virtualne prisutnosti te su većinski dio svoga oglašavanja prebacila upravo na različite društvene platforme. Društvene mreže sadrže mnoge alate i algoritme koje samim poduzećima uvelike olakšavaju pronalazak i put do svoje ciljne skupine. Ove platforme su omogućile detaljne analize uloženog novca u oglašavanje, ali i točne statistike i karakteristike o potrošačima ili tek potencijalnim posjetiteljima koji će tek postati potrošači kada ih se sponzorirano potakne. U velikoj količini oglasa kojom su današnji potrošači bombardirani, ključnu ulogu mora odigrati sadržaj oglasa koji mora zadobiti pažnju korisnika. U ovome radu će se proučiti važnost sadržaja oglasa te kako njegovo dobro pozicioniranje dovodi do boljih dosega. Također, komparativnom metodom će se iznijeti zaključak koliku važnost imaju sponzorirani oglasi u odnosu na organske.
Abstract (english)
With the rapid development of information technology, Internet and digitalization, advertising is far from what it was before. The rise of social media brought a significant difference and put traditional ways of advertising on its knees. Markets around the world are facing a new reality which puts the consumer in the center of the marketing mix and all because of social media. Companies have started to realize the importance of the virtual presence and have taken most of their advertising on different social media platforms. Social media platforms contain many tools and algorithms that make it easier for companies to find their target groups. These platforms have enabled detailed analysis of money invested in advertising, but also accurate statistics and characteristics of the consumers or potential visitors that will become consumers after being encouraged by the advertising. In the large quantity of the ads that consumers are being bombarded daily, the key should be the content that has to gain users attention. In this work we will discuss the importance of the content of the ads and how its good positioning brings it to a larger reach. Also, with the use of comparative method we will draw a conclusion about the importance of sponsored ads in the regards to the organic ones.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:417204
Study programmeTitle: Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-05-26 09:10:35