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master's thesis
Kupovne navike potrošača izazvane pandemijom COVID-19
Diplomski rad
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2020. urn:nbn:hr:145:844202
Vuka, Marina
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

Institutional repository: EFOS REPOSITORY

Cite this document

Vuka, M. (2020). Kupovne navike potrošača izazvane pandemijom COVID-19 : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:844202

Vuka, Marina. "Kupovne navike potrošača izazvane pandemijom COVID-19 : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:844202

Vuka, Marina. "Kupovne navike potrošača izazvane pandemijom COVID-19 : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:844202

Vuka, M. (2020). 'Kupovne navike potrošača izazvane pandemijom COVID-19 : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 23 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:844202

Vuka M. Kupovne navike potrošača izazvane pandemijom COVID-19 : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2020 [cited 2024 December 23] Available at: https://urn.nsk.hr/urn:nbn:hr:145:844202

M. Vuka, "Kupovne navike potrošača izazvane pandemijom COVID-19 : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:145:844202

Metadata
TitleKupovne navike potrošača izazvane pandemijom COVID-19 : Diplomski rad
Title (english)Consumer shopping habits caused by the Covid-19 pandemic : Graduate paper
AuthorMarina Vuka
MentorDrago Ružić (mentor)
Committee memberDavorin Turkalj (predsjednik povjerenstva)
Committee memberIvan Kelić (član povjerenstva)
Committee memberDrago Ružić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2020-09-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Ponašanju potrošača, kao i čimbenicima koji utječu na samog potrošača prilikom donošenja konačne odluke o kupnji posvećuje se sve više pozornosti. Brojnim marketinškim stručnjacima oduvijek su najveća tajna bile navike potrošača prilikom donošenja odluke o kupovini, te je njihov zadatak otkriti na koji način proizvodi i usluge određenog poduzeća uskladiti sa specifičnim potrebama i zahtjevima potrošača. Rad istražuje kupovne navike potrošača i utjecaj COVID-a – 19 na navike potrošača. Svakodnevni život ljudi promijenio se na nezamisliv način, a to se odrazilo i na brojne organizacije orijentirane na potrošače. Pandemija Covid-19 svakako predstavlja novu krizu koju je potrebno kontrolirati na način suzbijanja širenja bolesti, u vidu toga poduzete su različite mjere od strane države, uključujući potpuno, a potom privremeno (ograničeno) kretanje ljudi. Budući da su svi elementi gospodarstva usko povezani s mjerama javnog zdravstva, to je rezultiralo gospodarskim nestabilnostima države koje nagovještavaju promjenu u dinamici tržišta. Izuzetno je bitno aktivno predviđati kakvi se to potrošači pojavljuju u novonastaloj situaciji izazvanoj koronavirusom, te spoznati načine kako potrošača provesti kroz trenutnu krizu i pružiti mu mogućnosti koje će biti relevantne u budućnosti.
Abstract (english)
More and more attention is being paid to consumer behavior, as well as factors that affect the consumer when making the final purchase decision. For many marketing experts, the biggest secret has always been the habits of consumers when making a purchase decision, and their task is to discover how to adapt the products and services of a particular company to the specific needs and requirements of consumers. The paper investigates consumer buying habits and the impact of Covid-19 on consumer habits. People's daily lives have changed in an unimaginable way, and this has been reflected in a number of consumer-oriented organizations. The Covid- 19 pandemic certainly represents a new crisis that needs to be controlled by combating the spread of the disease, in view of which various measures have been taken by the state, including complete and then temporary (limited) movement of people. Since all elements of the economy are closely linked to public health measures, this has resulted in economic instabilities of the state that suggest a change in market dynamics. It is extremely important to actively anticipate what kind of consumers will appear in the new situation caused by coronarvirus, and to learn ways to guide the consumer through the current crisis and provide him with opportunities that will be relevant in the future.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:844202
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-06-30 12:35:31