The silver economy is dedicated to the elderly in a particular society. Symbolic names such as "gray economy", "aging economy" or "silver economy" allude to the gray hair of the elderly. According to the rules of the silver economy, an older person does not necessarily have to be a pensioner, but all persons older than 50 years. A common characteristic of all members of this population are the needs they have. The biological process forces people to certain needs, which arise due to physical and mental aging. The concept of the silver economy emerges as a solution to these needs, as it meets the needs of the elderly (often through innovation) and creates new jobs for the working active population. The aging process of the population is real and affects every market and industry, such as: accommodation, transportation, food industry, insurance, robotics, health, communications, Internet, sports and leisure. All these industries are already adapting to the aging process of the population. If ranked among sovereign nations, the European silver economy (the economy of a population over the age of 50) would currently be the third largest economy in the world, just behind the US and China. A new study by the European Commission recalls this opportunity, explores its concrete economic potential and sets out steps to take full advantage of it. The Republic of Croatia, although a member of the Union, has not implemented the concept of the silver economy in its real economy, which is why the elderly still represent a burden and a threat, rather than an opportunity to earn and improve the quality of life of society as a whole.