| Abstract | Već duži niz godina sve se učestalije susrećemo s pojmom održivosti te smo svjedoci
uključivanja istog u sve veći broj aktivnosti i procesa, kako poslovnih tako i ekonomskih,
društvenih, a posebice onih koji se vežu za zaštitu okoliša.
Cilj, misija i vizija svega što nas okružuje svodi se upravo na održivi razvoj.
Potrebe čovječanstva povećavaju se iz dana u dan, stoga je oblikovanje politika i strategija
kontinuiranog gospodarskog i socijalnog napretka, bez štete za okoliš i prirodne izvore postala
glavna i krucijalna smjernica u poslovanju i održivom razvoju.
Pitanje zaštite okoliša nikada nije bilo važnije. U novije vrijeme imamo priliku vidjeti sve
veću svijest o ekološkim pitanjima, posebice otkako je recikliranje postalo nezaobilazni dio
planova vlada, organizacija i potrošača. Vlade diljem svijeta odgovorile su na zabrinutost
potrošača glede ambalažnog otpada, te propisale zakone i propise kojima se smanjuje otpad i
poboljšavaju procesi upravljanja otpadom.
Sve navedeno dovodi do porasta osviještenosti kod izbora materijala za proizvodnju ambalaže
te sve veću prednost imaju upravo održiva ambalažna rješenja. U tom slučaju, plastika gubi na
značenju, a proizvođači se odlučuju na materijale poput papira, kartona i sličnih materijala
koji su biorazgradivi i lakši za kasnije zbrinjavanje i recikliranje.
Osim poduzeća, i potrošači postaju svjesniji važnosti održivog razvoja i njegovih politika
zbog čega se i sami sve češće odlučuju na proizvode čija ambalaža zadovoljava takve uvjete. |
| Abstract (english) | For many years, we have increasingly encountered the concept of sustainability and we are
witnessing its inclusion in an increasing number of activities and processes, both business and
economic, social, and especially those related to environmental protection.
The goal, mission and vision of everything around us comes down to sustainable
development.
The needs of humanity are increasing day by day, so the formulation of policies and strategies
for continuous economic and social progress, without harming the environment and natural
resources has become a major and crucial guideline in business and sustainable development.
The issue of environmental protection has never been more important. In recent times, we
have the opportunity to see a growing awareness of environmental issues, especially since
recycling has become an indispensable part of the plans of governments, organizations and
consumers. Governments around the world have responded to consumer concerns about
packaging waste, and enacted laws and regulations that reduce waste and improve waste
management processes.
All of the above leads to an increase in awareness when choosing materials for the production
of packaging, and sustainable packaging solutions have an increasing advantage. In that case,
plastic loses its meaning, and manufacturers are choosing materials such as paper, cardboard
and similar materials that are biodegradable and easier to dispose of and recycle later.
Also, consumers are becoming more aware of the importance of sustainable development and
its policies, which is why they are increasingly opting for products whose packaging meets
such requirements. |
