prikaz prve stranice dokumenta Franchising in the Balkan area: A Review
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Scientific paper - Preliminary note / Short communication
Franchising in the Balkan area: A Review
Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, 19 (2019), 2; 389-404. urn:nbn:hr:145:611758
Erceg, Aleksandar

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Erceg, A. (2019). Franchising in the Balkan area: A Review. Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, 19. (2), 389-404. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:611758

Erceg, Aleksandar. "Franchising in the Balkan area: A Review." Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, vol. 19, no. 2, 2019, pp. 389-404. https://urn.nsk.hr/urn:nbn:hr:145:611758

Erceg, Aleksandar. "Franchising in the Balkan area: A Review." Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues 19, no. 2 (2019): 389-404. https://urn.nsk.hr/urn:nbn:hr:145:611758

Erceg, A. (2019) 'Franchising in the Balkan area: A Review', Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, 19(2), pp. 389-404. Available at: https://urn.nsk.hr/urn:nbn:hr:145:611758 (Accessed 03 November 2024)

Erceg A. Franchising in the Balkan area: A Review. Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues [Internet]. 2019 June 22 [cited 2024 November 03];19(2):389-404. Available at: https://urn.nsk.hr/urn:nbn:hr:145:611758

A. Erceg, "Franchising in the Balkan area: A Review", Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, vol. 19, no. 2, pp. 389-404, June 2019. [Online]. Available at: https://urn.nsk.hr/urn:nbn:hr:145:611758. [Accessed: 03 November 2024]

Metadata
Title (english)Franchising in the Balkan area: A Review
AuthorAleksandar Erceg
Author's institutionJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Management, Organization and Entrepreneurship)
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract (english)
Franchising in the Balkan area has been present since the late 1980s and early 1990s when the countries of the so-called communist block started a transition to a market economy and opened their borders to new companies, “new” ideas, foreign companies, and foreign capital. Franchising was introduced mainly by foreign companies, which triggered activities of local entrepreneurs who started to use franchising as their growth strategy. Although almost 30 years have passed since then, franchising in those countries is in different phases of development, ranging from very early to very developed phases of development. The paper will examine the current status of franchising in several countries in the Balkan area (i.e., Slovenia, Croatia, Serbia, and Macedonia) and present current opportunities for and barriers to further development. In the first part of the paper, we will give a brief introduction to franchising and several theories used for explaining franchising. In the second part, the current situation in relation to franchising in several countries in the Balkan area will be presented based on the current number of franchising systems and the existing legal framework. In the last part, similarities between the countries under study will be examined, and based on the findings, a conclusion will be made together with proposals for further research.
Keywords (english)
Languageenglish
Publication typeScientific paper - Preliminary note / Short communication
Publication statusPublished
Peer reviewPeer review - international
Publication versionPublished version
Journal titleEkonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues
Numberingvol. 19, no. 2, pp. 389-404
p-ISSN0353-359X
e-ISSN1847-2206
URN:NBNurn:nbn:hr:145:611758
Publication2019-06-22
Type of resourceText
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-02-18 09:50:52