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master's thesis
OMNIKANALNA DISTRIBUCIJA U MALOPRODAJI
Diplomski rad
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2021. urn:nbn:hr:145:815167
Ostović, Lucija
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

Institutional repository: EFOS REPOSITORY

Cite this document

Ostović, L. (2021). OMNIKANALNA DISTRIBUCIJA U MALOPRODAJI : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:815167

Ostović, Lucija. "OMNIKANALNA DISTRIBUCIJA U MALOPRODAJI : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:815167

Ostović, Lucija. "OMNIKANALNA DISTRIBUCIJA U MALOPRODAJI : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:815167

Ostović, L. (2021). 'OMNIKANALNA DISTRIBUCIJA U MALOPRODAJI : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 23 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:815167

Ostović L. OMNIKANALNA DISTRIBUCIJA U MALOPRODAJI : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2021 [cited 2024 November 23] Available at: https://urn.nsk.hr/urn:nbn:hr:145:815167

L. Ostović, "OMNIKANALNA DISTRIBUCIJA U MALOPRODAJI : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:145:815167

Metadata
TitleOMNIKANALNA DISTRIBUCIJA U MALOPRODAJI : Diplomski rad
Title (english)OMNICHANNEL DISTRIBUTION IN RETAIL : Graduate paper
AuthorLucija Ostović
MentorDavor Dujak (mentor)
Committee memberHelena Štimac (predsjednik povjerenstva)
Committee memberDavor Dujak (član povjerenstva)
Committee memberJosip Mesarić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2021-08-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Multikanalna distribucija evoluira u omnikanalnu distribuciju. Omnikanalna distribucija omogućuje kupcima da svoje proizvode kupe i vrate kroz niz različitih kanala koji su međusobno povezani. Upravo ta povezanost kanala razlikuje omnikanalnu od prvobitne multikanalne distribucije. Sve više raste broj poduzeća koje se okreću omnikanalnoj distribuciji kako bi poboljšali zadovoljenje kupaca te kako opstali na tržištu. Uvođenje omnikanalne distribucije u poduzeće iziskuje nove troškove, ali i stvara profit uz dobru strategiju. Koncept omnikanalne prodaje ima svoje posljedice – nastajanje novih maloprodajnih lokacija i oblika dostave robe. U centru omnikanalne distribucije je mobilna trgovina, odnosno e-trgovina. S obzirom da omnikanalna distribucija ne obuhvaća samo prodaju, već i digitalizaciju i marketing, u ovom radu će se prikazati kombiniranje i integracija tradicionalnih prodavaonica i e-trgovine. Glavna problematika rada će biti utjecaj omnikanalne distribucije na kupce, ali i na prodavače.
Abstract (english)
Multichannel distribution evolves into omnichannel distribution. Omnichannel distribution allows customers to buy and return products through a number of different channel that are interconnected. It is precisely this connection of channels that differentiates the omnichannel from the original multichannel distribution. The number of companies turning to omnichannel distribution is growing to improve customer satisfaction and to ensure market survival. The implementation of omnichannel distribution into the company requires new costs, but also creates profits with a good strategy. The concept of omnichannel distribution has its consequences – the emergence of new retail outlets and forms of delivery of goods. In the center of omnichannel distribution is e-commerce. Since omnichannel distribution not only covers retail, but also digitization and marketing, this paper will present the combination and integration of traditional stores and e-commerce. The main problem of the paper will be the influence of omnichannel distribution on customers, but also on sellers.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:815167
Study programmeTitle: Business economy; specializations in: Trade and logistics, Management, Logistic management , Business informatics
Course: Logistic management
Study programme type: university
Study level: graduate
Academic / professional title: Magistar/magistra ekonomije (Magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-04-14 15:21:40