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master's thesis
ULOGA POTROŠAČA U ZAŠTITI OKOLIŠA I OSTVARIVANJU ODRŽIVOG RAZVOJA
Diplomski rad
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2021. urn:nbn:hr:145:833332
Kavelj, Kristina
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

Institutional repository: EFOS REPOSITORY

Cite this document

Kavelj, K. (2021). ULOGA POTROŠAČA U ZAŠTITI OKOLIŠA I OSTVARIVANJU ODRŽIVOG RAZVOJA : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:833332

Kavelj, Kristina. "ULOGA POTROŠAČA U ZAŠTITI OKOLIŠA I OSTVARIVANJU ODRŽIVOG RAZVOJA : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:833332

Kavelj, Kristina. "ULOGA POTROŠAČA U ZAŠTITI OKOLIŠA I OSTVARIVANJU ODRŽIVOG RAZVOJA : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:833332

Kavelj, K. (2021). 'ULOGA POTROŠAČA U ZAŠTITI OKOLIŠA I OSTVARIVANJU ODRŽIVOG RAZVOJA : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 19 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:833332

Kavelj K. ULOGA POTROŠAČA U ZAŠTITI OKOLIŠA I OSTVARIVANJU ODRŽIVOG RAZVOJA : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2021 [cited 2024 November 19] Available at: https://urn.nsk.hr/urn:nbn:hr:145:833332

K. Kavelj, "ULOGA POTROŠAČA U ZAŠTITI OKOLIŠA I OSTVARIVANJU ODRŽIVOG RAZVOJA : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:145:833332

Metadata
TitleULOGA POTROŠAČA U ZAŠTITI OKOLIŠA I OSTVARIVANJU ODRŽIVOG RAZVOJA : Diplomski rad
Title (english)THE ROLE OF CONSUMERS IN ENVIRONMENTAL PROTECTION AND ACHIEVING SUSTAINABLE DEVELOPMENT : Graduate paper
AuthorKristina Kavelj
MentorMarija Ham (mentor)
MentorKarla Bilandžić (komentor)
Committee memberHelena Štimac (predsjednik povjerenstva)
Committee memberAna Pap (član povjerenstva)
Committee memberMarija Ham (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2021-09-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Zaštita okoliša kroz posljednjih par godina postaje sve zastupljenija tema, a kao posljedica tog povećeg zanimanja raste i potražnja za ekološkim proizvodima koji osim što štite zdravlje ljudi i njihovu okolinu, kontroliraju korištenje resursa, obnovljive izvore energije, dok se kupovinom tih proizvoda čuva klima, voda, tlo i zrak. Tržište ovih proizvoda konstantno se mijenja i širi, no redovno se izmjenjuju i nadopunjavaju pravilnici i regulative kojima se štiti to isto tržište. Potrebno je osvijestiti potrošače o njihovoj važnosti i ulozi u zaštiti okoliša te kojim mjerama mogu očuvati okoliš. Kako bi se motiviralo potrošače na kupnju ekoloških proizvoda potrebno ih je točno informirati i savjetovati, ali i proučiti njihove kupovne navike, način života, kulturu i uvjerenja. Ekološke oznake sastavni su dio ekoloških proizvoda no potrošači još nisu dovoljno informirani o njihovim značenjima i koje sve ekološke oznake postoje na tržištu, što je dokazalo i istraživanje provedeno za ovaj rad. Osim toga, potrošači su još prilično nepovjerljivi prema ekološkim oznakama i smatraju ih marketinškim trikovima kako bi se povećala prodaja po višoj cijeni. Poželjno je uložiti više resursa i truda u informiranje potrošača kako bi postali svjesni svoje uloge u stvaranju održivog razvoja i čuvanju okoliša.
Abstract (english)
Environmental protection has become an increasingly common topic in the last few years. As a result of this growing interest in demand for organic products that not only protect human health and the environment, but also control the use of resources, renewable energy sources, while the purchase of these products preserves climate, water, soil, and air. The market for these products is constantly changing and expanding, but regulations and regulations protecting the same market are regularly modified and supplemented. Consumers need to be aware of their importance and role in environmental protection and the measures they can take to preserve the environment. To motivate consumers to buy organic products, it is necessary to accurately inform and advise them, but also to study their shopping habits, lifestyle, culture, and beliefs. Eco-labels are an integral part of organic products, but consumers are not yet sufficiently informed about their meaning and which eco-labels exist on the market, as evidenced by the research conducted for this paper. In addition, consumers are still quite distrustful of eco-labels and consider them marketing gimmicks to increase sales at a higher price. It is desirable to invest more resources and efforts in informing consumers to becoming aware of their role in creating sustainable development and protecting the environment.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:833332
Study programmeTitle: Business economy; specializations in: Trade and logistics, Management, Logistic management , Business informatics
Course: Logistic management
Study programme type: university
Study level: graduate
Academic / professional title: Magistar/magistra ekonomije (Magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-04-26 13:29:35