prikaz prve stranice dokumenta POKRETANJE FRANŠIZE- ŠIRENJE I RAST POSLOVANJA PODUZETNIKA DAVATELJA FRANŠIZE
  Download
PDF 1.39 MB
master's thesis
POKRETANJE FRANŠIZE- ŠIRENJE I RAST POSLOVANJA PODUZETNIKA DAVATELJA FRANŠIZE
Diplomski rad
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2021. urn:nbn:hr:145:593072
Jakovljević, Ivana
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Management, Organization and Entrepreneurship

Institutional repository: EFOS REPOSITORY

Cite this document

Jakovljević, I. (2021). POKRETANJE FRANŠIZE- ŠIRENJE I RAST POSLOVANJA PODUZETNIKA DAVATELJA FRANŠIZE : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:593072

Jakovljević, Ivana. "POKRETANJE FRANŠIZE- ŠIRENJE I RAST POSLOVANJA PODUZETNIKA DAVATELJA FRANŠIZE : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:593072

Jakovljević, Ivana. "POKRETANJE FRANŠIZE- ŠIRENJE I RAST POSLOVANJA PODUZETNIKA DAVATELJA FRANŠIZE : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:593072

Jakovljević, I. (2021). 'POKRETANJE FRANŠIZE- ŠIRENJE I RAST POSLOVANJA PODUZETNIKA DAVATELJA FRANŠIZE : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 01 June 2024, https://urn.nsk.hr/urn:nbn:hr:145:593072

Jakovljević I. POKRETANJE FRANŠIZE- ŠIRENJE I RAST POSLOVANJA PODUZETNIKA DAVATELJA FRANŠIZE : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2021 [cited 2024 June 01] Available at: https://urn.nsk.hr/urn:nbn:hr:145:593072

I. Jakovljević, "POKRETANJE FRANŠIZE- ŠIRENJE I RAST POSLOVANJA PODUZETNIKA DAVATELJA FRANŠIZE : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:145:593072

Metadata
TitlePOKRETANJE FRANŠIZE- ŠIRENJE I RAST POSLOVANJA PODUZETNIKA DAVATELJA FRANŠIZE : Diplomski rad
Title (english)STARTING A FRANCHISE - EXPANSION AND GROWTH OF BUSINESS OF ENTREPRENEURS : Graduate paper
AuthorIvana Jakovljević
MentorAleksandar Erceg (mentor)
Committee memberAnamarija Delić (predsjednik povjerenstva)
Committee memberAleksandar Erceg (član povjerenstva)
Committee memberJulia Perić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Management, Organization and Entrepreneurship)
Osijek
Defense date and country2021-09-24, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Economics of Entrepreneurship
Abstract
Započinjanje poslovanje moguće je osnivanjem novog subjekta, kupovinom postojećeg ili pokretanjem franšiznog poslovanja. Dakle, franšiza je jedan od modela ulaska u poduzetnički pothvat, javlja se kada davatelj franšize svoj način poslovanja i trgovačko ime daje na korištenje drugoj osobi, odnosno primatelju franšize, koji odlučuje da će poslovati prema uvjetima dogovorenim ugovorom o franšizi, također primatelj franšize plaća franšiznu pristojbu davatelju te se na taj način obvezuje na poslovanje u skladu s ugovorom o franšizi. Prošlo mnogo godina od otvaranja prvih franšiznih poslovnih objekata u Hrvatskoj, no za franšizno poslovanje svakako postoji prostor za napredak kako bi postao široko razvijen koncept poslovanja na našim prostorima. Činjenica je kako već dio poduzetnika nije u potpunosti upoznat sa politikom franšiznog poslovanja upravo iz tog razloga u ovom su radu prikazane bitne značajke, karakteristike, troškovi te problemi ulaska u franšizno poslovanje. Zatim, prednosti i nedostatci s kojim se susrećemo pri ulasku u poslovanje. Također, ovaj rad sadrži i usporedbu franšiznog poslovanja u svijetu, Hrvatskoj i Europi uz prikaz odabrane franšize i načina rada. U radu istražene su mogućnosti otvaranja Subway-a u Hrvatskoj te su prikazane prednosti kao i nedostaci takvog pothvata. Zaključak provedenog istraživanja, usporedbom svih potrebnih koraka, kao i prednosti i nedostataka same franšize, je da poduzetnik treba otvoriti franšizu Subway u Osijeku.
Abstract (english)
Starting a business is possible by establishing a new entity, purchasing an existing one, or starting a franchise. Thus, the franchise is one of the models of entering into an entrepreneurial venture, it occurs when the franchisor gives his way of doing business and trade name to another person, or the franchisee, who decides to operate under the terms of the franchise agreement, the franchisee also pays the franchise fee to the provider and thus undertakes to operate following the franchise agreement. Many years have passed since the opening of the first franchise business facilities in Croatia. However, there is undoubtedly room for a franchise business to make progress to become a widely developed business concept in our area. The fact is that most entrepreneurs are not entirely familiar with franchising policy, which is why this paper presents the essential features, characteristics, costs, and problems of entering the franchise business. Then, the advantages and disadvantages we encounter when entering a business. Also, this paper contains a comparison of franchise businesses in the world, Croatia and Europe, with a presentation of the selected franchise and mode of operation. This paper explores the possibilities of opening a Subway in Croatia and presents the advantages and disadvantages of such an endeavor. The conclusion of the research, comparing all the necessary steps and the advantages and disadvantages of the franchise itself, is that entrepreneur should open a Subway franchise in Osijek.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:593072
Study programmeTitle: Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-04-29 07:23:10