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master's thesis
DRUŠTVENE MREŽE KAO MARKETINŠKI ALAT U TURIZMU I UGOSTITELJSTVU
Diplomski rad
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2021. urn:nbn:hr:145:623090
Pavlović, Domagoj
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

Institutional repository: EFOS REPOSITORY

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Pavlović, D. (2021). DRUŠTVENE MREŽE KAO MARKETINŠKI ALAT U TURIZMU I UGOSTITELJSTVU : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:623090

Pavlović, Domagoj. "DRUŠTVENE MREŽE KAO MARKETINŠKI ALAT U TURIZMU I UGOSTITELJSTVU : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:623090

Pavlović, Domagoj. "DRUŠTVENE MREŽE KAO MARKETINŠKI ALAT U TURIZMU I UGOSTITELJSTVU : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:623090

Pavlović, D. (2021). 'DRUŠTVENE MREŽE KAO MARKETINŠKI ALAT U TURIZMU I UGOSTITELJSTVU : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 22 July 2024, https://urn.nsk.hr/urn:nbn:hr:145:623090

Pavlović D. DRUŠTVENE MREŽE KAO MARKETINŠKI ALAT U TURIZMU I UGOSTITELJSTVU : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2021 [cited 2024 July 22] Available at: https://urn.nsk.hr/urn:nbn:hr:145:623090

D. Pavlović, "DRUŠTVENE MREŽE KAO MARKETINŠKI ALAT U TURIZMU I UGOSTITELJSTVU : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:145:623090

Metadata
TitleDRUŠTVENE MREŽE KAO MARKETINŠKI ALAT U TURIZMU I UGOSTITELJSTVU : Diplomski rad
Title (english)SOCIAL NETWORKS AS A MARKETING TOOL IN TOURISM AND HOSPITALITY : Graduate paper
AuthorDomagoj Pavlović
MentorDrago Ružić (mentor)
Committee memberIvan Kelić (predsjednik povjerenstva)
Committee memberDavorin Turkalj (član povjerenstva)
Committee memberDrago Ružić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2021-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Razvoj tehnologije uzrokovao je promjenu ponašanja ljudi. Promjena navika i života vidljiva je već u ranijoj životnoj dobi. Gdje svaka generacija postaje sve ovisnija o internetu. Samim tehnološkim napretkom i pojavom interneta došlo je do razvoja novog oblika komunikacije. Jedna od njih je i ona koja se događa na društvenim mrežama. Komuniciranje bez društvenih mreža danas je za veliku većinu ljudi nezamislivo, jer velik broj ljudi svakodnevno posjećuje jednu ili više društvenih mreža i na njoj provodi određeno vrijeme. Budući da društvene mreže povezuju velik broj korisnika postaju gotovo pa neizostavan način oglašavanja proizvoda i usluga za većinu tvrtki. Postoji velik broj prednosti koje društvene mreže donose u smislu oglašavanja i promocije. Upravo iz tog razloga sve više zauzimaju svoju ulogu u Turizmu i ugostiteljstvu, jer predstavljaju jedan dobar način privlačenja gostiju, odnosno turista. Turizam je od iznimne važnosti za Republiku Hrvatsku jer donosi ogromne prihode i zauzima veliki postotak u BDP-u. Budući da najveći udio u hrvatskom turizmu zauzimaju inozemni turisti, korištenjem društvenih mreža na jeftin i jednostavan način inozemni turisti mogu doći do željenih informacija, a ponuđači mogu svoje usluge predstaviti većem broju turista i uštedjeti novac potreban za oglašavanje. Može se reći da je pojavom društvenih mreža došlo do win - win situacije između ponude i potraže za turističkim uslugama.
Abstract (english)
The development of technology has caused a change in people’s behavior. The change in habits and life is visible at an earlier age. Where every generation is becoming more and more dependent on the internet. Technological progress and the advent of the Internet have led to the development of a new form of communication. One of them is the one that happens on social networks. Communicating without social networks today is unthinkable for large number of people, because people visit one or more social networks every day and spend some time on it. Because social networks connect the large number of users, they are becoming an almost indispensable way of advertising products and services for most companies. There are the number of benefits that social networks bring in terms of advertising and promotion. It is for this reason that they are increasingly taking their role in tourism and hospitality, because they represent a good way to attract guests and tourists. Tourism is extremely important for the Republic of Croatia because it brings huge revenues and occupies a large percentage of GDP. Since the largest share in Croatian tourism is occupied by foreign tourists, by using social networks in a cheap and easy way, foreign tourists can get the desired information, and providers can present their services to more tourists and save money needed for advertising. It can be said that with the advent of social networks there has been a win - win situation between supply and demand for tourist services.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:623090
Study programmeTitle: Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-05-10 08:46:37