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undergraduate thesis
ANALIZA OKRUŽENJA STRANOG TRŽIŠTA
Završni rad
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2021. urn:nbn:hr:145:909363
Svitlanović, Davor
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

Institutional repository: EFOS REPOSITORY

Cite this document

Svitlanović, D. (2021). ANALIZA OKRUŽENJA STRANOG TRŽIŠTA : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:909363

Svitlanović, Davor. "ANALIZA OKRUŽENJA STRANOG TRŽIŠTA : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:909363

Svitlanović, Davor. "ANALIZA OKRUŽENJA STRANOG TRŽIŠTA : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:909363

Svitlanović, D. (2021). 'ANALIZA OKRUŽENJA STRANOG TRŽIŠTA : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 02 October 2024, https://urn.nsk.hr/urn:nbn:hr:145:909363

Svitlanović D. ANALIZA OKRUŽENJA STRANOG TRŽIŠTA : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2021 [cited 2024 October 02] Available at: https://urn.nsk.hr/urn:nbn:hr:145:909363

D. Svitlanović, "ANALIZA OKRUŽENJA STRANOG TRŽIŠTA : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:145:909363

Metadata
TitleANALIZA OKRUŽENJA STRANOG TRŽIŠTA : Završni rad
Title (english)ANALYSIS OF THE FOREIGN MARKET ENVIRONMENT : Final paper
AuthorDavor Svitlanović
MentorMirna Leko Šimić (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2021-06-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Analiza okruženja stranog tržišta je neizbježan strategijski proces svakog poduzeća. Eksterna analiza okruženja podrazumijeva analiziranje dinamične i nepredvidljive okoline kao elementa na kojeg poduzeće ne može utjecati. Iz tog razloga je važno putem eksterne analize grupirati i identificirati sve utjecaje okruženja na poduzeće kako bi se poduzeća mogla pravodobno pripremiti i reagirati na različite vanjske neizvjesnosti. Alati koji se najčešće koriste za analizu eksternog okruženja su: SWOT analiza, PEST analiza i Porterov model konkurentskih snaga. Walmart kao globalna američka korporacija posluje u gotovo svim kontinentima, u ovom radu je analizirana eksterna analiza okruženja brazilskog i kineskog tržišta na temelju poslovanja Walmarta. Walmart je nailazio na brojne prepreke na brazilskom i kineskom tržištu koje su vezane za eksterne utjecaje okruženja. Navedene prepreke se mogu svrstati u političke, ekonomske i socijalno-kulturne. Iz navedenog primjera je jasno da poslovanje na inozemnom tržištu iziskuje prilagodbu eksternim čimbenicima te je potrebno oblikovati strategiju na temelju provođenja eksterne analize okruženja koja vrlo često nije ista kao i strategija poslovanja na domaćem tržištu.
Abstract (english)
External analysis of the environment is an inevitable strategic process of every company. External environmental analysis involves analyzing dynamic and unpredictable environments as an element that the company cannot influence. For this reason, it is important to group and identify all environmental impacts on the company through external analyzes so that the company can prepare in time and respond to various external uncertainties. The tools most commonly used for external environment analysis are: SWOT analysis, PEST analysis, and Porter’s model of competitive strengths. Walmart as a global American corporation operates in almost all continents, this paper analyzes the external analysis of the environment of the Brazilian and Chinese markets based on Walmarte's business. Walmart encountered a number of obstacles to the Brazilian and Chinese markets related to the external influence of the environment. These obstacles can be classified as political, economic and socio-cultural. From the above example, it is clear that doing business in foreign markets requires adjustment to external factors and it is necessary to design a strategy based on conducting external analyzes of the environment, which is often not the same as the strategy of doing business in the domestic market.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:909363
Study programmeTitle: Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-05-13 10:21:08