Abstract | Predmet istraživanja rada su mikro poduzeća te način poslovanja odabranog mikro poduzeća.
Opisan je pojam mikro poduzeća, uz opis su navedeni i čimbenici uspjeha mikro poduzeća. Rad
se dotiče i razlike među ženama i muškarcima poduzetnicima, te daje uvid u trenutno stanje
mikro poduzetnika u Republici Hrvatskoj. Prikaz izvješća o osnivačima mikro poduzeća se
nadovezuje na podatke o registriranoj nezaposlenosti u Republici Hrvatskoj. Dolazi se do
saznanja, što navedeni podaci znače za budućnost mikro poduzeća, te koje prilike i prednosti
mogu stvoriti mikro poduzeća u Hrvatskoj. Svako poduzeće pa tako i mikro poduzeće mora
početi od nekih temelja kako bi se moglo razvijati dalje. Upravo je razvoj važan u izazovnim
vremenima i neizvjesnoj budućnosti. Kroz financijsko izvješće o poslovanju mikro poduzeća u
Hrvatskoj dolazi se do saznanja o uzrocima prekida poslovne aktivnosti. Menadžeri mikro
poduzeća imaju zadaću napraviti uspješnu organizaciju i stvoriti prepoznatljiv i učinkovit
menadžerski stil vođenja, što je ujedno preporuka po uzoru na Likertov model organizacije.
Analiza odabranog mikro poduzeća Sorus koje se nalazi na području Vukovara, daje uvid u
trenutnu situaciju poduzeća te izazove s kojima se susreće ali i prikazuje koje su prednosti
poduzeća radi geografske lokacije na kojoj se nalazi. Rad opisuje razloge osnivanja odabranog
mikro poduzeća, te viziju, misiju i ciljeve koje planira ostvariti. Obzirom na sve veći broj mikro
i malih poduzeća, tržište postaje sve konkurentnije pa je jedna od opcija usmjeriti fokus na
kupca ili krajnjeg potrošača , te stvoriti potencijalne dugotrajne veze s istima. Nema puno
prostora za velike greške, jer u slučaju mikro poduzeća one mogu imati značajne posljedice
kako stoji u radu. Koje su to preporuke koje mikro poduzeća mogu ponuditi za nove ili već
postojeće poduzetnike će također biti navedeno. |
Abstract (english) | The subject of this research study is micro-enterprises and methods of conducting business of
a chosen micro-enterprise. The term micro-enterprise is described, and with the description, the
elements of success of micro-enterprises are stated. This paper is also touching on the
differences between businesswomen and businessmen and gives an insight into the current state
of micro-entrepreneurs in Croatia. The review of the report on the founders of micro-enterprises
is an addition to the data on the registered unemployment in Croatia. We reach a conclusion
what the stated data mean for the future of micro-enterprises and which opportunities and
advantages can be created by the micro-enterprises in Croatia. Every enterprise, including
micro-enterprises, has to start from a foundation of some kind in order to develop further. It is
the development that is crucial in challenging times and uncertain future. Through a financial
report on the management of micro-enterprises in Croatia, we reach a conclusion about the
causes of cessation of business activity. Managers of micro-enterprises are tasked to create a
successful organization, as well as a recognizable and efficient managerial style, which is also
a recommendation following the example of Likert’s model of organization. The analysis of
the chosen micro-enterprise Sorus, which is located in the area of Vukovar, gives an insight
into the current state of the enterprise and the challenges with which they are dealing, but also
shows what are the advantages of the enterprise given its geographic location. The paper
describes the reasons of foundation of the chosen micro-enterprise, along with vision, mission
and goals it plans to achieve. Given the increasing number of micro and small enterprises, the
market is becoming more and more competitive, so one of the options is to direct the focus onto
the buyer or the end user, and to create potential long-term relationships with them. There is
not much space for big mistakes because in the case of a micro-enterprise, they could have
significant consequences, as is shown in the paper. It will also be shown what the
recommendations are that micro-enterprises can offer new or already existing entrepreneurs. |