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master's thesis
PONAŠANJE POTROŠAČA NA INTERNETU
Diplomski rad
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2021. urn:nbn:hr:145:910168
Devčić, Matej
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

Institutional repository: EFOS REPOSITORY

Cite this document

Devčić, M. (2021). PONAŠANJE POTROŠAČA NA INTERNETU : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:910168

Devčić, Matej. "PONAŠANJE POTROŠAČA NA INTERNETU : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:910168

Devčić, Matej. "PONAŠANJE POTROŠAČA NA INTERNETU : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:910168

Devčić, M. (2021). 'PONAŠANJE POTROŠAČA NA INTERNETU : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 27 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:910168

Devčić M. PONAŠANJE POTROŠAČA NA INTERNETU : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2021 [cited 2024 November 27] Available at: https://urn.nsk.hr/urn:nbn:hr:145:910168

M. Devčić, "PONAŠANJE POTROŠAČA NA INTERNETU : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:145:910168

Metadata
TitlePONAŠANJE POTROŠAČA NA INTERNETU : Diplomski rad
Title (english)CUSTOMER BEHAVIOR ON THE INTERNET : Graduate paper
AuthorMatej Devčić
MentorDrago Ružić (mentor)
Committee memberIvan Kelić (predsjednik povjerenstva)
Committee memberDavorin Turkalj (član povjerenstva)
Committee memberDrago Ružić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2021-09-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
S obzirom na konstantne promjene digitalnog svijeta, tj. korištenja internetskih usluga u svakodnevnom životu, te učestalom implementacijom novih tehnologija, digitalnih rješenja, te samim jednostavnim napretkom tehnologije gotovo na dnevnoj bazi, gotovo je nemoguće definirati konstantno ponašanje potrošača na internetu, te odrediti njihove preferencije u vidu internet kupovine. Potrošači na tržištu uglavnom imaju ista načela; njihova ponašanja koja se odnose na suverenost potrošača s identificirajućim motivima, te mogućnost utjecaja na njihova mišljenja, kao takvi, ti utjecaji trebali bi biti društveno prihvaćeni, no ne zaboravljajući kako je ponašanje potrošača u suštini dinamičan proces. Samim istraživanjem ponašanja potrošača stavljen je cilj pronalaska odgovora na pitanja tj. faktore koji utječu na kupovinu preko interneta. Implikacijama koje su ustanovljene prilikom provedenog istraživanja te sustavnim i argumentiranim pojašnjenjem hipoteza koje su pretpostavljene prije same provedbe istraživanja donosi se zaključak o aktualnim ponašanjima potrošača na internetu tj. prilikom internet kupovine. S obzirom na konstantnost promjene u Svijetu vezanu uz digitalno poslovanje te sve širu i konkurentniju ponudu proizvoda, marketinški stručnjaci imaju zadatak, više nego ikad, proučavati, analizirati i adaptirati se promjenama na tržištu. Internet kupovina se mijenja iz dana u dan isto kao što se mijenjaju navike i želje kupaca. Kako bi ostali u trendu i preduhitrili nadolazeće trendove tvrtke imaju vrlo težak posao posvetiti veći dio svog poslovanja na kontinuirana istraživanja tržišta i navika potrošača kako bi što bolje i što ranije mogli reagirati na promjene.
Abstract (english)
Given the constant changes in the digital world, i.e. the use of internet services in everyday life, and the frequent implementation of new technologies, digital solutions, and the simple advancement of technology, almost on a daily basis, it is almost impossible to define constant consumer behavior on the internet and determine their preferences in the form of online shopping. Consumers in the market generally have the same principles; their behaviors relating to consumer sovereignty with identifying motives, and the possibility of influencing their opinions, as such, these influences should be socially accepted, but not forgetting that consumer behavior is essentially a dynamic process. The research of consumer behavior sets the goal of finding answers to questions, i.e. factors that affect online shopping. The implications established during the research and the systematic and well-argued explanation of the hypotheses that were assumed before, the research itself lead to a conclusion about the current consumer behavior on the internet, i.e. when shopping online. Given the constant change in the world related to digital business and the ever-expanding and more competitive range of products, marketers have the task, more than ever, to study, analyze and adapt to changes in the market. Internet shopping is changing day by day just as the habits and desires of customers are changing. In order to stay in trend and anticipate upcoming trends, companies have a very difficult job to dedicate most of their business to continuous market research and consumer habits in order to be able to react better and as early as possible to changes.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:910168
Study programmeTitle: Business economy; specializations in: Trade and logistics, Management, Logistic management , Business informatics
Course: Trade and logistics
Study programme type: university
Study level: graduate
Academic / professional title: Magistar/magistra ekonomije (Magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-05-25 06:38:35