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undergraduate thesis
DIGITALNA PRISUTNOST TURISTIČKIH POSLOVNIH SUBJEKATA
Završni rad
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2021. urn:nbn:hr:145:741992
Vujić, Ema
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Institutional repository: EFOS REPOSITORY

Cite this document

Vujić, E. (2021). DIGITALNA PRISUTNOST TURISTIČKIH POSLOVNIH SUBJEKATA : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:741992

Vujić, Ema. "DIGITALNA PRISUTNOST TURISTIČKIH POSLOVNIH SUBJEKATA : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:741992

Vujić, Ema. "DIGITALNA PRISUTNOST TURISTIČKIH POSLOVNIH SUBJEKATA : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:741992

Vujić, E. (2021). 'DIGITALNA PRISUTNOST TURISTIČKIH POSLOVNIH SUBJEKATA : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 23 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:741992

Vujić E. DIGITALNA PRISUTNOST TURISTIČKIH POSLOVNIH SUBJEKATA : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2021 [cited 2024 December 23] Available at: https://urn.nsk.hr/urn:nbn:hr:145:741992

E. Vujić, "DIGITALNA PRISUTNOST TURISTIČKIH POSLOVNIH SUBJEKATA : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:145:741992

Metadata
TitleDIGITALNA PRISUTNOST TURISTIČKIH POSLOVNIH SUBJEKATA : Završni rad
Title (english)Digital presence of tourism enterprises : Final paper
AuthorEma Vujić
MentorAntun Biloš (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2021-09-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Tema rada je digitalna prisutnost turističkih poslovnih subjekata. Svrha i glavni cilj rada je objasniti primjenu e-marketinga u turističkoj industriji pomoću kojeg tvrtke i organizacije ostvaruju digitalnu prisutnost i koje prednosti ta primjena donosi. Rad se sastoji od 3 dijela. Prvi se dio odnosi na: uvod, pojmovno određenje e-marketinga i turizma općenito. Drugi dio se odnosi na digitalne kanale komunikacije koji uključuje društvene mreže i platforme za iznajmljivanje. Treći dio sadrži dva primjera digitalno prisutnih turističkih poslovnih subjekata te zaključak. Prvi dio obuhvaća kratak uvod o tome kako je dolazak informatičke ere utjecao na marketing i turizam, objašnjavaju se pojmovi e-marketinga, digitalne prisutnosti i turizma. Obuhvaća povijest, strategija i prednosti i nedostatke e-marketinga. U drugome se djelu navode društvene mreže: Instagram, Facebook, Twitter, YouTube i TripAdvisor te platforme za iznajmljivanje: AirBnb, Trivago i Booking te se u svakom objašnjava povezanost sa e-marketingom u turizmu. Treći se dio rada odnosi na konkretne primjere poslovnih subjekata koji su digitalno prisutni,za primjer izabrani su hotel Le Méridien Lav i hotel Cornaro, oba hotela nalaze se u Splitu. Kao zadnji dio rada stoji zaključak koji uzima u obzir sve prije navedeno i iskazuje određene rezultate.
Abstract (english)
The main topic of this paper is the digital presence of the tourism businesses. The purpose and the main goal of the paper is to explain the application of e-marketing in the tourism industry with which companies and organizations achieve digital presence and the advantages that that application brings. The paper consists of 3 parts. The first part refers to the: introduction, conceptual designation of e-marketing and tourism in general. The second part refers to the digital channels of communication including social networks and rental platforms. The third part contains two examples of digital present tourism businesses and conclusion. The first part includes an introduction about how the arrival of the information era affected the marketing and tourism, explaining the terms of e-marketing, digital presence and tourism. It covers the history, strategy and good and bad things of using e-marketing. The second part includes social media networks: Instagram, Facebook, Twitter, YouTube and TripAdvisor as well as rental platforms: AirBnb, Trivago and Booking and also the connection with e-marketing and tourism explained in each of them.. The third part relates to specific examples of businesses that are digitally present,for example, Le Méridien Lav hotel and hotel Cornaro, both located in Split. The last part is a conclusion that takes into account all of the before mentioned and gives certain results.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:741992
Study programmeTitle: Business Informatics
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-05-25 11:03:11