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undergraduate thesis
MARKETINŠKI ASPEKTI RAZVOJA SELEKTIVNIH OBLIKA TURIZMA
Završni rad
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2021. urn:nbn:hr:145:566673
Ječmenjak, Kristina
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

Institutional repository: EFOS REPOSITORY

Cite this document

Ječmenjak, K. (2021). MARKETINŠKI ASPEKTI RAZVOJA SELEKTIVNIH OBLIKA TURIZMA : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:566673

Ječmenjak, Kristina. "MARKETINŠKI ASPEKTI RAZVOJA SELEKTIVNIH OBLIKA TURIZMA : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:566673

Ječmenjak, Kristina. "MARKETINŠKI ASPEKTI RAZVOJA SELEKTIVNIH OBLIKA TURIZMA : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:566673

Ječmenjak, K. (2021). 'MARKETINŠKI ASPEKTI RAZVOJA SELEKTIVNIH OBLIKA TURIZMA : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 22 July 2024, https://urn.nsk.hr/urn:nbn:hr:145:566673

Ječmenjak K. MARKETINŠKI ASPEKTI RAZVOJA SELEKTIVNIH OBLIKA TURIZMA : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2021 [cited 2024 July 22] Available at: https://urn.nsk.hr/urn:nbn:hr:145:566673

K. Ječmenjak, "MARKETINŠKI ASPEKTI RAZVOJA SELEKTIVNIH OBLIKA TURIZMA : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:145:566673

Metadata
TitleMARKETINŠKI ASPEKTI RAZVOJA SELEKTIVNIH OBLIKA TURIZMA : Završni rad
Title (english)MARKETING ASPECTS OF SELECTIVE FORMS OF TOURISM : Final paper
AuthorKristina Ječmenjak
MentorDrago Ružić (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2021-09-24, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Nove prilike na tržištu turističkih proizvoda i usluga donijele su brojne mogućnosti, a samim time i omogućile značajan razvoj turizma u 21. stoljeću. Zbog sve veće specifičnosti zahtjeva i želje za istraživanjem i učenjem, turizam je danas postao jedna od glavnih djelatnosti kojoj se mijenja samo motiv kretanja. Putovanja su se nekada odvijala najviše od strane bogatih obitelji sa ciljem obrazovanja. Današnji su motivi, između ostaloga, zabava, upoznavanje različitih kultura, odmori, rekreacija, liječenje i slično. Kako bi se maksimalno zadovoljile potrebe i želje turista, u konačnici i ekonomski gledano potrošača, stvorena je potreba za dodatnim marketinškim naporima koji se očituju kroz selektivne oblike turizma. Marketing u turizmu pozitivno utječe na kvalitetu cjelokupnog procesa, načela održivog razvoja, informiranje šire javnosti i povezivanje sudionika, te unaprjeđenje marketinških funkcija.
Abstract (english)
New opportunities in the market of tourist products and services has brought many opportunities, and thus enabled a significant development of tourism in the 21st century. Due to the growing specificity of the requirements and desire for research and learning, tourism has today become one of the main activities for which only the motive of movement is changing. Travels used to take place mostly by wealthy families with the goal of education. Today's motives are, among other things, entertainment, getting to know different cultures, vacations, recreation, treatment and the like. In order to maximally meet the needs and desires of tourists, ultimately and economically from the consumer, the need has been created for additional marketing efforts that are manifested through selective forms of tourism. Marketing in tourism has a positive effect on the quality of the entire process, the principles of sustainable development, informing the general public and connecting participants, and improving marketing functions.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:566673
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-06-14 08:53:01