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undergraduate thesis
UTJECAJ BOJA NA PERCEPCIJU I PONAŠANJE U PRODAJI
Završni rad
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2021. urn:nbn:hr:145:777698
Božičević, Dorotea
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Interdisciplinary Courses

Institutional repository: EFOS REPOSITORY

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Božičević, D. (2021). UTJECAJ BOJA NA PERCEPCIJU I PONAŠANJE U PRODAJI : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:777698

Božičević, Dorotea. "UTJECAJ BOJA NA PERCEPCIJU I PONAŠANJE U PRODAJI : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:777698

Božičević, Dorotea. "UTJECAJ BOJA NA PERCEPCIJU I PONAŠANJE U PRODAJI : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:777698

Božičević, D. (2021). 'UTJECAJ BOJA NA PERCEPCIJU I PONAŠANJE U PRODAJI : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 27 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:777698

Božičević D. UTJECAJ BOJA NA PERCEPCIJU I PONAŠANJE U PRODAJI : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2021 [cited 2024 December 27] Available at: https://urn.nsk.hr/urn:nbn:hr:145:777698

D. Božičević, "UTJECAJ BOJA NA PERCEPCIJU I PONAŠANJE U PRODAJI : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:145:777698

Metadata
TitleUTJECAJ BOJA NA PERCEPCIJU I PONAŠANJE U PRODAJI : Završni rad
Title (english)INFLUENCE OF COLORS ON PERCEPTION AND BEHAVIOR OF CUSTOMERS IN SALES : Final paper
AuthorDorotea Božičević
MentorLjerka Sedlan König (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Interdisciplinary Courses)
Osijek
Defense date and country2021-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Cilj ovoga rada je zaintrigirati ljude o važnosti boja u prodaji. Boje imaju izrazito jak emocionalan i psihološki utjecaj na potrošače te o tome ovisi njihov odabir u kupnji. Kada definiramo boje one imaju dvije vrste podjele: užu i širu. Šira podjela je na tople i hladne boje, a uža na primarne, sekundarne i tercijarne. Svaka boja ima svoje značenje i gdje se koristi u prodaji. Poslovnim subjektima boje su od velikog značaja zato što trebaju znati što i kako primijeniti u prodaji da bi kupci bili zadovoljni. Prilikom izrade završnog rada koristile su se razne literature poznatih autora i profesora, te je zaključno tome provedeno istraživanje u obliku anketnog upitnika. U provedenom istraživanju na temelju poslovnog subjekta Ferivi Co. dokazano je da je kupcima bitnija boja od cijene. Također, kupci su svjesni da se bojom može utjecati na njihov odabir. Svrha istraživanja bila je dokazati je li poslovni subjekt Ferivi Co. izabrao ispravnu boju svog loga i je li boja doista presudna u odabiru potrošača u prodaji. Na temelju dobivenih rezultata preporučuje se Feriviju da u svom asortimanu, boji zidova, boji ambalaže, boji uniformi prodavačica koriste kombinaciju bijele, crne i crvene boje koje su ljudi odabrali kao temeljne boje tog poslovnog subjekta.
Abstract (english)
The aim of this paper is to intrigue people about the importance of colors in sales. Colors have an extremely strong emotional and psychological impact on consumers, and their choice in purchase depends on it. When we define colors they have two types of division: narrower and wider. The wider division is into warm and cold colors, and the narrower into primary, secondary and tertiary. Each color has its own meaning and where it is used in sales. For businesses, colors are of great importance because they need to know what and how to apply in sales to keep customers satisfied. During the preparation of the final paper, various literature of well-known authors and professors were used, and finally the research was conducted in the form of a questionnaire. In the research conducted on the basis of the business entity Ferivi Co. it has been proven that color is more important to customers than price. Also, customers are aware that color can influence their choice. The purpose of there search was to prove whether the business entity Ferivi Co. chose the correct color of his logo and whether the color is really crucial in choosing the consumer in the sale. Based on the obtained results, it is recommended for Ferivi to use a combination of white, black and red colors, selected by people, as underlying colors of this business entity in their assortment, wall color, packaging color and saleswomen uniforms.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:777698
Study programmeTitle: professional study commerce
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-07-06 09:56:21