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master's thesis
Obrasci poslovnih modela - primjeri iz okruženja
Diplomski rad
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2022. urn:nbn:hr:145:782344
Filošević, Karlo
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

Institutional repository: EFOS REPOSITORY

Cite this document

Filošević, K. (2022). Obrasci poslovnih modela - primjeri iz okruženja : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:782344

Filošević, Karlo. "Obrasci poslovnih modela - primjeri iz okruženja : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:782344

Filošević, Karlo. "Obrasci poslovnih modela - primjeri iz okruženja : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:782344

Filošević, K. (2022). 'Obrasci poslovnih modela - primjeri iz okruženja : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 18 February 2025, https://urn.nsk.hr/urn:nbn:hr:145:782344

Filošević K. Obrasci poslovnih modela - primjeri iz okruženja : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2022 [cited 2025 February 18] Available at: https://urn.nsk.hr/urn:nbn:hr:145:782344

K. Filošević, "Obrasci poslovnih modela - primjeri iz okruženja : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:145:782344

Metadata
TitleObrasci poslovnih modela - primjeri iz okruženja : Diplomski rad
Title (english)Business model patterns - examples from the environment : Graduate paper
AuthorKarlo Filošević
MentorAnamarija Delić (mentor)
Committee memberSunčica Oberman Peterka (predsjednik povjerenstva)
Committee memberAnamarija Delić (član povjerenstva)
Committee memberSanja Pfeifer (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2022-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Economics of Entrepreneurship
Abstract
Poslovni model predstavlja konkurentsku prednost poduzeća. Premda postoje brojne definicije, oko kojih se istraživači nisu usuglasili, važnost poslovnih modela je u svakoj od njih posebno naglašena. U ovom diplomskom radu definiran je pojam poslovnog modela i detaljno su objašnjeni poslovni modeli prema Barringer i Ireland (2010), te poslovni model Osterwalder i Pigneur (2014). Brojni pogledi na poslovni model su zahtijevali i metodologiju koja bi omogućila njihovu usporedbu. Platno poslovnog modela predstavlja alat koji pomaže pri razumijevanju, vizualiziranju i komuniciranju suštine poslovanja sa zaposlenicima i interesnoutjecajnim skupinama. Svako poduzeće posluje po određenom obrascu poslovnog modela, a u radu su analizirani neki od najčešćih obrazaca koji se koriste u poduzećima, poput obrasca dugog repa, modela rastavljene organizacije, višestruke platforme, otvorenih i zatvorenih inovacija te besplatno kao poslovnog modela. Empirijski dio rada čini analiza obrazaca poslovnih modela poduzeća iz okruženja. Analizirana su tri poduzeća iz Republike Hrvatske, DotYourSpot, Kožul d.o.o. te Boxline. Kreirana su poslovna platna navedenih poduzeća te je opisan obrazac poslovnog modela analiziranih poduzeća.
Abstract (english)
Business models represent a company's competitive advantage. Although there are numerous definitions, on which researchers have not agreed, the importance of business models is particularly emphasized in each of them. In this thesis, the term business model is defined according to Barringer and Ireland (2010) and Osterwalder and Pigneur (2014). Numerous views on the business model also required a methodology that would enable their comparison. The canvas business model is a tool that helps in understanding, visualizing and communicating the essence of business with employees and interest-influential groups. Every company operates according to a specific business model pattern, and the paper analyzes some of the most common patterns used in companies, such as the long tail patterns, the patterns of dismantled organization, patterns of multiple platforms, patterns of open and closed innovations, and freemium as a business model. The empirical part of the work consists of an analysis of the patterns of business models of companies from the environment. Three companies from the Republic of Croatia were analyzed, DotYourSpot, Kožul d.o.o. and Boxline. The business canvases of the listed companies were created and the business model of the analyzed companies was described.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:782344
Study programmeTitle: Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: SVEUČILIŠNI MAGISTAR/MAGISTRA EKONOMIJE (SVEUČILIŠNI MAGISTAR/MAGISTRA EKONOMIJE)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-04-21 06:35:00