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master's thesis
PODUZETNIŠTVO I STRATEGIJA PLAVOGA OCEANA
Diplomski rad
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2022. urn:nbn:hr:145:056660
Goluža, Vedran
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of National and International Economics

Institutional repository: EFOS REPOSITORY

Cite this document

Goluža, V. (2022). PODUZETNIŠTVO I STRATEGIJA PLAVOGA OCEANA : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:056660

Goluža, Vedran. "PODUZETNIŠTVO I STRATEGIJA PLAVOGA OCEANA : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:056660

Goluža, Vedran. "PODUZETNIŠTVO I STRATEGIJA PLAVOGA OCEANA : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:056660

Goluža, V. (2022). 'PODUZETNIŠTVO I STRATEGIJA PLAVOGA OCEANA : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 23 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:056660

Goluža V. PODUZETNIŠTVO I STRATEGIJA PLAVOGA OCEANA : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2022 [cited 2024 November 23] Available at: https://urn.nsk.hr/urn:nbn:hr:145:056660

V. Goluža, "PODUZETNIŠTVO I STRATEGIJA PLAVOGA OCEANA : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:145:056660

Metadata
TitlePODUZETNIŠTVO I STRATEGIJA PLAVOGA OCEANA : Diplomski rad
Title (english)ENTREPRENEURSHIP AND BLUE OCEAN STRATEGY : Graduate paper
AuthorVedran Goluža
MentorIvana Barković Bojanić (mentor)
Committee memberSunčica Oberman Peterka (predsjednik povjerenstva)
Committee memberNataša Drvenkar (član povjerenstva)
Committee memberIvana Barković Bojanić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of National and International Economics)
Osijek
Defense date and country2022-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Economics of Entrepreneurship
Abstract
Poduzetnici danas rade u potpuno novom okruženju koje karakteriziraju ne samo nagle i stalne promjene, već je konkurencija globalna i intenzivna. Zbog toga ne čudi da se danas poduzetnici ne fokusiraju samo na inovaciju kao središnju funkciju poduzetništva, već i na konkurenciju. Sve se mijenja, a najviše potrošači i njihove preferencije. Naime, novi proizvodi se stalno pojavljuju, a potrošači imaju pristup informacijama o svim proizvodima što im omogućuje da budu izbirljivi. Stoga ne samo da poduzetnici i drugi gospodarski subjekti moraju paziti na konkurenciju danas, već moraju biti prilagodljiva i inovativna za sutra. Poduzetnički način razmišljanja je imperative novog globalnog doba. Ovo otvara vrata za strategiju plavog oceana, Strategija plavog oceana govori o inovativnosti, prihvaćanju promjena i istraživanju novih, neistraženih proizvoda, usluga i tržišta. Svrha je ovog diplomskog rada istražiti što je strategija plavog oceana i koja je njezina uloga u ostvarivanju konkurentske prednosti poduzeća u uvjetima velike konkurencije na globalnom tržištu.
Abstract (english)
E ntrepreneurs today work in a completely new environment characterized not only by sudden and constant changes, but also by global and intense competition. Therefore, it is not surprising that today entrepreneurs focus not only on innovation as a central function of entrepreneurship, but also on competition. Everything changes, especially consumers and their preferences. Namely, new products are constantly appearing, and consumers have access to information about all products, which allows them to be choosy. Therefore, not only do entrepreneurs and other business entities have to keep an eye on the competition today, but they also have to be adaptable and innovative for tomorrow. An entrepreneurial way of thinking is an imperative of the new global era. This opens the door for a blue ocean strategy which is about innovation, embracing change and exploring new, unexplored products, services and markets. The purpose of this thesis is to present the what blue ocean strategy is and what is the role of it in achieving the company's competitive advantage in conditions of great competition on the global market.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:056660
Study programmeTitle: Business economy; specializations in: Management
Course: Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-04-25 10:17:41