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undergraduate thesis
UTJECAJ GLOBALIZACIJE NA MEĐUNARODNI MARKETING
Završni rad
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2022. urn:nbn:hr:145:957986
Marošičević, Iva-Maria
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Institutional repository: EFOS REPOSITORY

Cite this document

Marošičević, I. M. (2022). UTJECAJ GLOBALIZACIJE NA MEĐUNARODNI MARKETING : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:957986

Marošičević, Iva Maria. "UTJECAJ GLOBALIZACIJE NA MEĐUNARODNI MARKETING : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:957986

Marošičević, Iva Maria. "UTJECAJ GLOBALIZACIJE NA MEĐUNARODNI MARKETING : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:957986

Marošičević, I. M. (2022). 'UTJECAJ GLOBALIZACIJE NA MEĐUNARODNI MARKETING : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 03 July 2024, https://urn.nsk.hr/urn:nbn:hr:145:957986

Marošičević IM. UTJECAJ GLOBALIZACIJE NA MEĐUNARODNI MARKETING : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2022 [cited 2024 July 03] Available at: https://urn.nsk.hr/urn:nbn:hr:145:957986

I. M. Marošičević, "UTJECAJ GLOBALIZACIJE NA MEĐUNARODNI MARKETING : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:145:957986

Metadata
TitleUTJECAJ GLOBALIZACIJE NA MEĐUNARODNI MARKETING : Završni rad
Title (english)THE IMPACT OF GLOBALISATION ON INTERNATIONAL MARKETING : Final paper
AuthorIva-Maria Marošičević
MentorMirna Leko Šimić (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2022-09-07, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Dinamičan razvoj svjetske ekonomije, ubrzan rast tehnoloških aktera, integracija svjetskih tržišta u jedinstveno, globalno tržište su samo neki od učinaka globalizacije. Ona je tek odnedavno prepoznata kao znanstveni fenomen, no u svega četiri desetljeća svog intenzivnog djelovanja postala je jedan od najkorištenijih pojmova u različitim sferama društvenih znanosti. Globalizacija ima izravan učinak na međunarodno tržište na kojem svojim procesima nudi mnoštvo prilika za poslovne subjekte, ali i prepreke kojima se moraju suprotstaviti. Učinci globalizacije ogledaju se i u marketinškim aktivnostima koje međunarodno tržište zahtijeva. Počevši od same internacionalizacije poduzeća, pa do segmentacije tržišta i formiranja lokalno prilagođenog marketing mix-a, globalizacija može biti vrlo kontradiktoran pojam koji zagovara globalno jedinstvo, a vodi se različitošću. Cilj ovog rada je objasniti individualne procese globalizacije i međunarodnog marketinga, te analizirati njihov zajednički učinak na tržištu prilikom njihove integracije.
Abstract (english)
The dynamic development of the world economy, the accelerated growth of technological acts, the integration of world markets into one global market are just some of the effects of globalization. It has only recently been recognized as a scientific phenomenon, but in only four decades of its intensive activity it has become one of the most used terms in various spheres of social sciences. Globalization has a direct effect on the international market, where its processes offer a multitude of opportunities for business entities, but also obstacles that must be faced. The effects of globalization are also reflected in the marketing activities required by the international market. Starting from the internationalization of the company, up to the segmentation of the market and the formation of a locally adapted marketing mix, globalization can be a very contradictory term that advocates global unity, but is guided by diversity. The aim of this paper is to explain the individual processes of globalization and international marketing, and to analyze their joint effect on the market during their integration.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:957986
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-05-04 09:58:30