Crises events have always happened, in some periods more, and in some less than others, and we have not even learned about many throughout history. Today, it is almost impossible to not find out about a crisis event thanks to the availability of information made possible by the application of modern communication technologies. News, even of a minor event, spreads globally almost in real time. However, more information does not always mean good information. In the business world, public relations, or Public Relationship (hereinafter referred to as PR) is a part of marketing, management or company administration that directly deals with the processing of data and information essential for the company’s operations. When a company encounters a crisis situation, a different form of communication with the public occurs, which is called crisis communication. The role of public relations is extremely important in crisis communication. Therefore, this paper provides examples of crisis communication models and ways of repairing damage to a minimum level when a crisis situation occurs. They are presented on the examples of banks that have found themselves in different forms of crisis situations, different forms of crisis communication with the public in them are also presented. If the company communicates avoiding conflicts and crises or at least managing them, then this will have a positive impact on its business. Once a company finds itself in a crisis, it must present to the public transparently, truthfully and responsibly, and must continuously and fully communicate about the possible risks resulting from the crisis situation.