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undergraduate thesis
MARKETING STRATEGIJA MELEM ZAŠTITNE KREME NIVEA CLASSIC KREME NA HRVATSKOM TRŽIŠTU
Završni rad
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2022. urn:nbn:hr:145:233530
Kovačević, Lea
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Institutional repository: EFOS REPOSITORY

Cite this document

Kovačević, L. (2022). MARKETING STRATEGIJA MELEM ZAŠTITNE KREME NIVEA CLASSIC KREME NA HRVATSKOM TRŽIŠTU : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:233530

Kovačević, Lea. "MARKETING STRATEGIJA MELEM ZAŠTITNE KREME NIVEA CLASSIC KREME NA HRVATSKOM TRŽIŠTU : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:233530

Kovačević, Lea. "MARKETING STRATEGIJA MELEM ZAŠTITNE KREME NIVEA CLASSIC KREME NA HRVATSKOM TRŽIŠTU : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:233530

Kovačević, L. (2022). 'MARKETING STRATEGIJA MELEM ZAŠTITNE KREME NIVEA CLASSIC KREME NA HRVATSKOM TRŽIŠTU : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 24 August 2024, https://urn.nsk.hr/urn:nbn:hr:145:233530

Kovačević L. MARKETING STRATEGIJA MELEM ZAŠTITNE KREME NIVEA CLASSIC KREME NA HRVATSKOM TRŽIŠTU : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2022 [cited 2024 August 24] Available at: https://urn.nsk.hr/urn:nbn:hr:145:233530

L. Kovačević, "MARKETING STRATEGIJA MELEM ZAŠTITNE KREME NIVEA CLASSIC KREME NA HRVATSKOM TRŽIŠTU : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:145:233530

Metadata
TitleMARKETING STRATEGIJA MELEM ZAŠTITNE KREME NIVEA CLASSIC KREME NA HRVATSKOM TRŽIŠTU : Završni rad
Title (english)MARKETING STRATEGY OF MELEM PROTECTIVE SKIN BALM AND NIVEA CLASSIC CREME ON THE CROATIAN MARKET : Final paper
AuthorLea Kovačević
MentorMirna Leko Šimić (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2022-09-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Economics of Entrepreneurship
Abstract
Svako poduzeće koje izlazi na međunarodno tržište treba voditi računa o ekonomskom, političkopravnom, kulturnom, socijalnom i tehnološkom okruženju kako bi se pravilno prilagodila stranom tržištu i zadovoljila potrebe potrošača koji se nalaze na tom tržištu. Kvalitetna marketing strategija uvelike pospješuje poslovanje poduzeća na tržištu. Rad uspoređuje marketing strategiju domaćeg i stranog brenda na hrvatskom tržištu na primjeru Nivea classic i Melem zaštitne kreme. Za svaki proizvod razrađen je marketing miks po njegovim komponentama. Zatim, provedenim istraživanjem donosi se zaključak o uspješnosti Nivea classic i Melem zaštitne kreme na hrvatskom tržištu.
Abstract (english)
Every company entering the international market should take into account the economic, political, legal, cultural, social and technological environment in order to properly adapt to the foreign market and meet the needs of consumers in that market. A quality marketing strategy greatly enhances a company's business in the market. The paper compares the marketing strategy of a domestic and foreign brand on the Croatian market on the example of Nivea classic and Melem protective cream. For each product, a marketing mix has been analyzed according to its components. Then, the conducted research concludes on the success of Nivea classic and Melem protective creams on the Croatian market.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:233530
Study programmeTitle: Entrepreneurship
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-05-15 15:05:18