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undergraduate thesis
Marketing poslovnih subjekata na društvenim mrežama
Završni rad
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2022. urn:nbn:hr:145:846688
Lovrić, Magdalena
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Institutional repository: EFOS REPOSITORY

Cite this document

Lovrić, M. (2022). Marketing poslovnih subjekata na društvenim mrežama : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:846688

Lovrić, Magdalena. "Marketing poslovnih subjekata na društvenim mrežama : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:846688

Lovrić, Magdalena. "Marketing poslovnih subjekata na društvenim mrežama : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:846688

Lovrić, M. (2022). 'Marketing poslovnih subjekata na društvenim mrežama : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 03 July 2024, https://urn.nsk.hr/urn:nbn:hr:145:846688

Lovrić M. Marketing poslovnih subjekata na društvenim mrežama : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2022 [cited 2024 July 03] Available at: https://urn.nsk.hr/urn:nbn:hr:145:846688

M. Lovrić, "Marketing poslovnih subjekata na društvenim mrežama : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:145:846688

Metadata
TitleMarketing poslovnih subjekata na društvenim mrežama : Završni rad
Title (english)Marketing of business entities on social network : Final paper
AuthorMagdalena Lovrić
MentorAntun Biloš (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2022-07-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U radu će cilj biti predstaviti ulogu društvenih mreža u marketingu poslovnih subjekata. Pobliže će se definirati pojmovi poput marketinga, digitalnoga marketinga, e-marketinga i slično. Također cilj je pobliže prikazati društvene mreže i njihov značaj poslovnim subjektima. Danas su najpopularnije društvene mreže Facebook, Instagram, YouTube, LinkedIn, Tik Tok i mnoge druge. U radu će se izložiti povijest svake društvene mreže pojedinačno i istaknut će se njezin značaj za poslovanje. Također izvršit će se usporedba poslovnih subjekata La Piel, The Body Shop i L'occitane prema analizi marketinških aktivnosti na društvenim mrežama. U obzir će biti uključeni elementi poput broja pratitelja, učestalost objava, odnosi s potrošačima i slično. Također nužno je naglasiti važnost influencer marketinga koji je danas vrlo popularan na društvenim mrežama. Ova vrsta marketinga je vrlo moćan alat promocije poslovnih subjekata. Pandemija Covid-19 snažno je utjecala na sve aspekte života, stoga će njezin utjecaj također biti naveden u radu. Društvene mreže su ključan alat komunikacije, kako privatno, tako i poslovno, u odnosu s potrošačima, ali i unutar samoga poduzeća. Njihov značaj je uistinu velik, a više o tome govori ovaj rad napisan nakon temeljito provedene analize.
Abstract (english)
The aim of this paper will be to present the role of social networks in the marketing of business entities. Terms such as marketing, digital marketing, e-marketing and the like will be defined in more detail. It also aims to show social networks and their importance to businesses in more detail. Today, the most popular social networks are Facebook, Instagram, YouTube, LinkedIn, Tik Tok and many others. The paper will present the history of each social network individually and highlight its importance for business. A comparison of business entities La Piel, The Body Shop and L'occitane will also be made according to the analysis of marketing activities on social networks. Elements such as the number of followers, the frequency of announcements, customer relations and the like will be considered. It is also necessary to emphasize the importance of influencer marketing which is very popular on social networks today. This type of marketing is a very powerful tool for promoting business entities. The Covid-19 pandemic has strongly affected all aspects of life, so its impact will also be listed in the paper. Social networks are a key tool for communication, both privately and professionally, in relation to consumers, but also within the company itself. Their significance is really great, and this paper written after a thorough analysis speaks more about it.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:846688
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-05-17 15:19:39