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master's thesis
UTJECAJ PROMOCIJE NA KUPOVINU PROIZVODA
Diplomski rad
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2022. urn:nbn:hr:145:020510
Pinjušić, Nikolina
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

Institutional repository: EFOS REPOSITORY

Cite this document

Pinjušić, N. (2022). UTJECAJ PROMOCIJE NA KUPOVINU PROIZVODA : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:020510

Pinjušić, Nikolina. "UTJECAJ PROMOCIJE NA KUPOVINU PROIZVODA : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:020510

Pinjušić, Nikolina. "UTJECAJ PROMOCIJE NA KUPOVINU PROIZVODA : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:020510

Pinjušić, N. (2022). 'UTJECAJ PROMOCIJE NA KUPOVINU PROIZVODA : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 23 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:020510

Pinjušić N. UTJECAJ PROMOCIJE NA KUPOVINU PROIZVODA : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2022 [cited 2024 November 23] Available at: https://urn.nsk.hr/urn:nbn:hr:145:020510

N. Pinjušić, "UTJECAJ PROMOCIJE NA KUPOVINU PROIZVODA : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:145:020510

Metadata
TitleUTJECAJ PROMOCIJE NA KUPOVINU PROIZVODA : Diplomski rad
Title (english)THE IMPACT OF PROMOTION ON PRODUCT PURCHASES : Graduate paper
AuthorNikolina Pinjušić
MentorZdravko Tolušić (mentor)
Committee memberŽeljko Turkalj (predsjednik povjerenstva)
Committee memberDrago Ružić (član povjerenstva)
Committee memberZdravko Tolušić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2022-07-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Poduzeća u današnje vrijeme napretkom tehnologije koriste razne načine oglašavanja i promoviranja svojih proizvoda. Promocija uz proizvod, cijenu i distribuciju čini 4P. Diplomski rad na temu „Utjecaj promocije na kupovinu proizvoda“ je baziran na promociju kao općenitu marketinšku granu, koliko je zapravo zanimljiva i bitna kod potrošača te ispitivanje posjećenosti supermarketima poput Lidla i Kauflanda. Također se provodi online anketno istraživanje na temu diplomskoga rada gdje se istražuju različiti segmenti kod kupovine proizvoda, prvenstveno se bazirajući na Schwarz grupu (Lidl i Kaufland). Promocija kao marketinška komunikacija ima iznimnu ulogu kod informiranja potrošača o proizvodima i uslugama u prodavaonicama, počevši kroz kataloge, društvene mreže, televiziju i ostalim kanalima. Lidl i Kaufland kao trgovački lanci koriste razne načine oglašavanja gdje su najaktivniji u katalozima i putem skupog medija zvanog televizija. Influenceri su također jedna vrsta oglašavanja gdje potrošače upoznaju s različitim proizvodima i uslugama koje oni koriste i time ih privlače na kupovinu istoga.
Abstract (english)
Nowadays, with the advancement of technology, companies use various ways to advertise and promote their products. Promotion along with product, price, and distribution makes 4P. The thesis on the "Impact of promotion on product purchase" is based on promotion as a general marketing branch, how interesting and important it is for consumers, and examine visits to supermarkets such as Lidl and Kaufland. An online survey on the topic of the thesis is also conducted, where different segments in the purchase of products are researched, primarily based on the Schwarz Group (Lidl and Kaufland). Promotion as a marketing communication has an exceptional role in informing consumers about products and services in stores, starting through catalogs, social networks, television, and other channels. Lidl and Kaufland as retail chains use a variety of advertising methods where they are most active in catalogs and through an expensive medium called television. Influencers are also a type of advertising where they introduce buyers to the different products and services they use and thus attract them to buy the same.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:020510
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-05-23 11:02:16