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undergraduate thesis
PRIMJENA E-MARKETINGA U TURIZMU NA PRIMJERU APLIKACIJE AIRBNB
Završni rad
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2022. urn:nbn:hr:145:113983
Debeljak, Nina
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Institutional repository: EFOS REPOSITORY

Cite this document

Debeljak, N. (2022). PRIMJENA E-MARKETINGA U TURIZMU NA PRIMJERU APLIKACIJE AIRBNB : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:113983

Debeljak, Nina. "PRIMJENA E-MARKETINGA U TURIZMU NA PRIMJERU APLIKACIJE AIRBNB : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:113983

Debeljak, Nina. "PRIMJENA E-MARKETINGA U TURIZMU NA PRIMJERU APLIKACIJE AIRBNB : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:113983

Debeljak, N. (2022). 'PRIMJENA E-MARKETINGA U TURIZMU NA PRIMJERU APLIKACIJE AIRBNB : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 23 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:113983

Debeljak N. PRIMJENA E-MARKETINGA U TURIZMU NA PRIMJERU APLIKACIJE AIRBNB : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2022 [cited 2024 December 23] Available at: https://urn.nsk.hr/urn:nbn:hr:145:113983

N. Debeljak, "PRIMJENA E-MARKETINGA U TURIZMU NA PRIMJERU APLIKACIJE AIRBNB : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:145:113983

Metadata
TitlePRIMJENA E-MARKETINGA U TURIZMU NA PRIMJERU APLIKACIJE AIRBNB : Završni rad
Title (english)USE OF E-MARKETING IN TOURISM ON THE EXAMPLE OF AN APPLICATION AIRBNB : Final paper
AuthorNina Debeljak
MentorDrago Ružić (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2022-09-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U završnom radu iz kolegija Marketing u turizmu i ugostiteljstvu obrađuje se primjena i utjecaj e-marketinga na turizam. Cilj rada je istražiti pojmove poput e-marketinga, marketinga u turizmu, pokušati shvatiti potrebe potrošača u turizmu te analizirati aplikaciju Airbnb pomoću spleta e-marketinga. Prikazat će se novi trendovi koji se javljaju u turizmu i vrste turizma radi shvaćanja novog pojma e-turizam. Objasnit će se utjecaj potrošača na turizam te njihova očekivanja koja se mijenjaju zbog digitalizacije. Najviše će se spominjati turistička industrija i utjecaj marketinga kao i njegova primjena na turizam. Navesti će se izazovi e-marketinga kroz njegove pozitivne i negativne strane te što turističko poduzeće može očekivati od e-marketinga. Osim toga pojasnit će se pojam mobilnih aplikacija i obraditi njihova podjela te objasniti utjecaj korištenja mobilnih aplikacija za potrošače i poduzeće. Primjer koji će se koristiti u radu bit će aplikacija Airbnb pomoću koje će se prikazati marketinške strategije i na koji način su obuhvaćeni elementi e-marketinga u poduzeću. Na kraju rada bit će autorov zaključak donesen na temelju napisanog rada.
Abstract (english)
The final paper of the course Marketing in Tourism and Hospitality deals with the application and impact of e-marketing on tourism. This paper aims to explore concepts such as e-marketing, and tourism marketing, try to understand the needs of consumers in tourism, and analyze the Airbnb application using a web of e-marketing. New trends that are emerging in tourism and types of tourism will be presented to understand the new concept of e-tourism. The impact of consumers on tourism and their changing expectations due to digitalization will be explained. The tourism industry and the effects of marketing and its tourism application will be mostly mentioned. The challenges of e-marketing through its positive and negative sides and what a travel company can expect from e-marketing will be listed. In addition, the concept of mobile applications will be clarified and their division processed, as well as the impact of mobile applications on consumers and businesses. An example to be used in the paper will be the Airbnb application which will show marketing strategies and how the elements of e-marketing in the company are covered. At the end of the paper, the author's conclusion will be made based on the written work.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:113983
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-05-23 12:25:22