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undergraduate thesis
KREATIVNA EKONOMIJA I INDUSTRIJA RH: IZAZOVI I PERSPEKTIVE
Završni rad
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2022. urn:nbn:hr:145:296555
Perković, Nikolina
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of National and International Economics

Institutional repository: EFOS REPOSITORY

Cite this document

Perković, N. (2022). KREATIVNA EKONOMIJA I INDUSTRIJA RH: IZAZOVI I PERSPEKTIVE : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:296555

Perković, Nikolina. "KREATIVNA EKONOMIJA I INDUSTRIJA RH: IZAZOVI I PERSPEKTIVE : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:296555

Perković, Nikolina. "KREATIVNA EKONOMIJA I INDUSTRIJA RH: IZAZOVI I PERSPEKTIVE : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:296555

Perković, N. (2022). 'KREATIVNA EKONOMIJA I INDUSTRIJA RH: IZAZOVI I PERSPEKTIVE : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 16 June 2024, https://urn.nsk.hr/urn:nbn:hr:145:296555

Perković N. KREATIVNA EKONOMIJA I INDUSTRIJA RH: IZAZOVI I PERSPEKTIVE : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2022 [cited 2024 June 16] Available at: https://urn.nsk.hr/urn:nbn:hr:145:296555

N. Perković, "KREATIVNA EKONOMIJA I INDUSTRIJA RH: IZAZOVI I PERSPEKTIVE : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:145:296555

Metadata
TitleKREATIVNA EKONOMIJA I INDUSTRIJA RH: IZAZOVI I PERSPEKTIVE : Završni rad
Title (english)CREATIVE ECONOMY AND INDUSTRY OF THE REPUBLIC OF CROATIA: CHALLENGES AND PERSPECTIVES : Final paper
AuthorNikolina Perković
MentorNataša Drvenkar (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of National and International Economics)
Osijek
Defense date and country2022-09-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U razvoju ljudi i ljudske civilizacije općenito, kultura ima izuzetno važnu ulogu. Prepoznatljivost njezine važnosti, ali i važnosti kulturnog identiteta i kulturne komunikacije uvjetovala je nastanak i razvoj kreativne ekonomije kao znanstvene discipline. Naposlijetku, stupanj njihovog razvoja u pojedinoj državi pridonosi ujedno i gospodarskom napretku, iako se to često ne ističe kao primarni cilj. Moglo bi se reći kako se kreativna ekonomija pozicionira na svojevrsnom sjecištu ekonomije (doprinos BDP-u), inovacija (poticanje rasta i konkurentnosti tradicionalnih djelatnosti), društvenih vrijednosti (poticanje znanja i talenta) i održivosti (oslanjanje na neograničeni doprinos kreativnosti i intelektualnom kapitalu). Pojam kreativne industrije odnosi se na niz gospodarskih aktivnosti koje se bave generiranjem i komercijalizacijom kreativnosti, ideja, znanja i informacija. Ovim istraživačkim radom nastoji se što preciznije i jasnije objasniti: 1) pojam kreativne ekonomije, 2) značajke kreativne industrije, 3) čimbenici koji utječu na njezin razvoj, 4) model kreativne industrije i njezinu povezanost sa gospodarskim razvojem, ali i 5) analizirati njezin stupanj razvijenosti u Republici Hrvatskoj kao i na razini Europske unije.
Abstract (english)
In the development of people and human civilization in general, culture plays an extremely important role. Recognizability of its importance, but also the importance of cultural identity and cultural communication conditioned the emergence and development of creative economy as a scientific discipline. After all, the degree of their development in an individual country also contributes to economic progress, although this is often not highlighted as a primary goal. It could be said that the creative economy is positioned at a kind of intersection of the economy (contribution to GDP), innovation (encouraging the growth and competitiveness of traditional activities), social values (encouraging knowledge and talent) and sustainability (relying on unlimited contribution to creativity and intellectual capital). . The term creative industry refers to a series of economic activities that deal with the generation and commercialization of creativity, ideas, knowledge and information. This research paper tries to explain as precisely and clearly as possible: 1) the concept of creative economy, 2) features of the creative industry, 3) factors that influence its development, 4) the model of the creative industry and its connection with economic development, but also 5) to analyze its level of development in the Republic of Croatia as well as at the level of the European Union.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:296555
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
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Created on2023-05-25 13:16:14