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master's thesis
UTJECAJ DRUŠTVENIH MREŽA NA IZGRADNJU BRANDA
Diplomski rad
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2022. urn:nbn:hr:145:513943
Stažić, Ivan
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

Institutional repository: EFOS REPOSITORY

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Stažić, I. (2022). UTJECAJ DRUŠTVENIH MREŽA NA IZGRADNJU BRANDA : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:513943

Stažić, Ivan. "UTJECAJ DRUŠTVENIH MREŽA NA IZGRADNJU BRANDA : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:513943

Stažić, Ivan. "UTJECAJ DRUŠTVENIH MREŽA NA IZGRADNJU BRANDA : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:513943

Stažić, I. (2022). 'UTJECAJ DRUŠTVENIH MREŽA NA IZGRADNJU BRANDA : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 27 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:513943

Stažić I. UTJECAJ DRUŠTVENIH MREŽA NA IZGRADNJU BRANDA : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2022 [cited 2024 November 27] Available at: https://urn.nsk.hr/urn:nbn:hr:145:513943

I. Stažić, "UTJECAJ DRUŠTVENIH MREŽA NA IZGRADNJU BRANDA : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:145:513943

Metadata
TitleUTJECAJ DRUŠTVENIH MREŽA NA IZGRADNJU BRANDA : Diplomski rad
Title (english)THE IMPACT OF SOCIAL MEDIA IN BRAND BUILDING : Graduate paper
AuthorIvan Stažić
MentorMladen Pancić (mentor)
Committee memberDavor Dujak (predsjednik povjerenstva)
Committee memberHelena Štimac (član povjerenstva)
Committee memberMladen Pancić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2022-07-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U suvremenom je dobu svakodnevica postala gotovo nezamisliva bez društvenih mreža. Društvene mreže danas koristi preko 4,6 miljardi korisnika, a koriste ih osim za zabavu i razonodu, i za umrežavanje, edukaciju, istraživanje i slično. Uzimajući u obzir kontinuiran razvoj digitalne sfere življenja, prisutnost na društvenim mrežama gotovo da je postala nužnost za uspješno poslovanje modernih poduzeća. Neka su poduzeća ovisno o situacijama u svijetu i konkretnim industrijama, svoja poslovanja isključivo na online platforme. Društvene mreže se razvijaju u korak sa vremenom i u skladu s tim, poduzećima mogu ponuditi brojne mogućnosti koje im mogu pomoći pri izgradnji brandova. Uz društvene mreže svim potrošačima je omogućeno iznošenje mišljenja i stavova, a prisutnošću na njima brandovi mogu lakše ostvariti interakciju sa postojećim i potencijalnim kupcima. Društvene mreže na jednostavne načine poduzećima pružaju minimalne troškove marketinga uz povećanje profita. Radom se opisuje važnost internetskog marketinga i utjecaj najznačajnijih društvenih mreža na izgradnju branda. Pri izradi rada korištene su knjige i znanstveni članci te relevantna internetska literatura koja je obrađena nizom znanstvenih metoda: deduktivna metoda, metoda deskripcije, metoda kompilacije, metoda sinteze i analize.
Abstract (english)
In modern times, everyday life has become almost unthinkable without social networks. Today, over 4.6 billion users use social networks, and they use them not only for entertainment and leisure, but also for networking, education, research and similar. Taking into account the continuous development of the digital sphere of living, the presence on social networks has almost become a necessity for the successful operation of modern enterprises. Some companies, depending on the situation in the world and specific industries, have switched their businesses exclusively to online platforms. Social networks are evolving over time and accordingly, companies can offer a number of opportunities that can help them build brands. With social networks, all consumers are enabled to express their opinions and views, and by being present, brands can more easily interact with existing and potential customers. Social networks provide businesses with minimal marketing costs in simple ways while increasing profits. The paper describes the importance of internet marketing and the impact of the most important social networks on brand building. Books and scientific articles and relevant online literature were used in the preparation of the paper, which was processed by a number of scientific methods: deductive method, description method, compilation method, synthesis and analysis method.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:513943
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-06-01 15:21:24