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undergraduate thesis
ANALIZA MARKETING STRATEGIJE NEPROFITNE ORGANIZACIJE – SOS DJEČJE SELO HRVATSKA
Završni rad
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2022. urn:nbn:hr:145:734470
Šprajaček, Vedrana
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Institutional repository: EFOS REPOSITORY

Cite this document

Šprajaček, V. (2022). ANALIZA MARKETING STRATEGIJE NEPROFITNE ORGANIZACIJE – SOS DJEČJE SELO HRVATSKA : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:734470

Šprajaček, Vedrana. "ANALIZA MARKETING STRATEGIJE NEPROFITNE ORGANIZACIJE – SOS DJEČJE SELO HRVATSKA : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:734470

Šprajaček, Vedrana. "ANALIZA MARKETING STRATEGIJE NEPROFITNE ORGANIZACIJE – SOS DJEČJE SELO HRVATSKA : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:734470

Šprajaček, V. (2022). 'ANALIZA MARKETING STRATEGIJE NEPROFITNE ORGANIZACIJE – SOS DJEČJE SELO HRVATSKA : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 03 July 2024, https://urn.nsk.hr/urn:nbn:hr:145:734470

Šprajaček V. ANALIZA MARKETING STRATEGIJE NEPROFITNE ORGANIZACIJE – SOS DJEČJE SELO HRVATSKA : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2022 [cited 2024 July 03] Available at: https://urn.nsk.hr/urn:nbn:hr:145:734470

V. Šprajaček, "ANALIZA MARKETING STRATEGIJE NEPROFITNE ORGANIZACIJE – SOS DJEČJE SELO HRVATSKA : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:145:734470

Metadata
TitleANALIZA MARKETING STRATEGIJE NEPROFITNE ORGANIZACIJE – SOS DJEČJE SELO HRVATSKA : Završni rad
Title (english)ANALYSIS OF MARKETING STRATEGY OF NON-PROFIT ORGANIZATION - SOS CHILDREN'S VILLAGE CROATIA : Final paper
AuthorVedrana Šprajaček
MentorMirna Leko Šimić (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2022-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Tema je ovog završnog rada marketing neprofitnih organizacija koji je objašnjen na primjeru SOS Dječjeg sela Hrvatska. Ciljevi su rada upoznavanje s radom i samom definicijom neprofitnih organizacija, razlikovanje profitnog od neprofitnog sektora te proučavanje marketinga neprofitnih organizacija. Prvi dio rada bazira se na teorijskom dijelu s ciljem jasnog razumijevanja teme. Drugi je dio rada obilježen primjenom teorijskoga dijela na primjeru neprofitne organizacije SOS Dječje selo Hrvatska. Prvo se ističe vizija i misija navedene organizacije, a nakon toga vrši se analiza marketing strategije s naglaskom na SWOT analizu, odnosno analiza snage, slabosti, prilika i prijetnji organizacije.Na samom kraju rada donosi se zaključak temeljen na istraživanju koji pokazuje kako na najuspješniji način voditi neprofitnu organizaciju.
Abstract (english)
The topic of this final paper is the marketing of non-profit organizations, which is explained using the example of SOS Children's Village Croatia. The objectives of the paper are to get acquainted with the work and the very definition of non-profit organizations, to see the difference between the profit and non-profit sectors, and to study the marketing of non-profit organizations. The first part of the paper is based on the theoretical work in order to better understand the topic. In the second part of the paper, the theoretical part is applied on the example of the non-profit organization SOS Dječje selo Hrvatska. First, we get to know the organization as such, highlighting its vision and mission. After that, we analyze the marketing strategy with an emphasis on SWOT analysis in which we analyze the organization's strengths, weaknesses, opportunities and threats. At the very end of the paper, we draw a conclusion based on research that shows how to run a non-profit organization in the most successful way.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:734470
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-06-02 11:51:30