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undergraduate thesis
TRENDOVI DIGITALNOG MARKETINGA
Završni rad
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2022. urn:nbn:hr:145:333822
Štimac, Franko
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Institutional repository: EFOS REPOSITORY

Cite this document

Štimac, F. (2022). TRENDOVI DIGITALNOG MARKETINGA : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:333822

Štimac, Franko. "TRENDOVI DIGITALNOG MARKETINGA : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:333822

Štimac, Franko. "TRENDOVI DIGITALNOG MARKETINGA : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:333822

Štimac, F. (2022). 'TRENDOVI DIGITALNOG MARKETINGA : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 26 June 2024, https://urn.nsk.hr/urn:nbn:hr:145:333822

Štimac F. TRENDOVI DIGITALNOG MARKETINGA : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2022 [cited 2024 June 26] Available at: https://urn.nsk.hr/urn:nbn:hr:145:333822

F. Štimac, "TRENDOVI DIGITALNOG MARKETINGA : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:145:333822

Metadata
TitleTRENDOVI DIGITALNOG MARKETINGA : Završni rad
Title (english)TRENDS OF DIGITAL MARKETING : Final paper
AuthorFranko Štimac
MentorAntun Biloš (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2022-09-14, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Business Informatics
Abstract
U ovom završnom radu se govori o trendovima digitalnog marketinga, koji su u današnje vrijeme postali aktualni. Marketing se prije u povijesti upotrebljavao na tradicionalni način. S obzirom na to kako se sada razvijaju i pojavljuju digitalne tehnologije, tako se razvija i digitalni marketing, koji ima utjecaj na komunikaciju između tvrtki i potrošača, te razvoj informacijsko komunikacijskih tehnologija. U uvodu će se objasniti što se trenutno događa u digitalnom marketingu, kako je na digitalni marketing utjecala pandemija, te predstaviti o čemu će se u završnom radu pisati. U metodologiji rada će se navesti predmeti istraživanja te ciljeve ovog rada. U teorijskom dijelu je potrebno znati neke teorije o osnovi marketinga i uz objašnjenje marketinga nadopuniti na digitalni marketing te navesti neka obilježja digitalnog marketinga kroz poglavlja, a zatim navesti neke trendove koji su važni za znati u budućnosti. U praktičnom dijelu će se koristiti alat Google Trends za analizu trendova i pomoću njega objasniti što se događa u trendu tokom navedenog razdoblja. Kroz raspravu će se govoriti o prednostima i nedostacima u korištenju alata za analizu trendova te povezivanje problematičnih veza sa teorijskim i praktičnim dijelom. Na kraju, u zaključku će se pričati o tome što bi se moglo događati u budućnosti tijekom razvoja digitalnog marketinga te kako će on utjecati na razvoj trendova.
Abstract (english)
In this final paper will talk about trends of digital marketing, which in present time became actual. Marketing was before in history used in traditional way. Given that digital technologies are now developing and emerging, so is and digital marketing, which has impact on communication between companies and consumers, and the development of information communication technology. In intro will explain what is happening now in digital marketing, how did pandemic impact on digital marketing, and present what will be about in final paper. In methodology of the paper will state the subjects of research and the goals of this paper. In theory part is necessary to know some theories about main marketing and with explanation of marketing supplement on digital marketing then list some features of digital marketing through chapters and then list some trends that are important to know in the future. In practical part will be used a tool Google Trends for analyzing trends and use it to explain what is happening in the trend during the specified period. The discussion will discuss about advantages and disadvantages of using tools for analyzing trends and connecting problematic links with the theoretical and practical part. In conclusion, it will talk about what could happen in the future during the development of digital marketing and how it will affect on the development of trends.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:333822
Study programmeTitle: Business Informatics
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-06-21 06:56:29