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master's thesis
UTJECAJ KORISNIČKOG SUČELJA NA KORISNIČKO ISKUSTVO
Diplomski rad
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2022. urn:nbn:hr:145:479419
Tomas, Luka
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Institutional repository: EFOS REPOSITORY

Cite this document

Tomas, L. (2022). UTJECAJ KORISNIČKOG SUČELJA NA KORISNIČKO ISKUSTVO : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:479419

Tomas, Luka. "UTJECAJ KORISNIČKOG SUČELJA NA KORISNIČKO ISKUSTVO : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:479419

Tomas, Luka. "UTJECAJ KORISNIČKOG SUČELJA NA KORISNIČKO ISKUSTVO : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:479419

Tomas, L. (2022). 'UTJECAJ KORISNIČKOG SUČELJA NA KORISNIČKO ISKUSTVO : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 23 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:479419

Tomas L. UTJECAJ KORISNIČKOG SUČELJA NA KORISNIČKO ISKUSTVO : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2022 [cited 2024 December 23] Available at: https://urn.nsk.hr/urn:nbn:hr:145:479419

L. Tomas, "UTJECAJ KORISNIČKOG SUČELJA NA KORISNIČKO ISKUSTVO : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:145:479419

Metadata
TitleUTJECAJ KORISNIČKOG SUČELJA NA KORISNIČKO ISKUSTVO : Diplomski rad
Title (english)THE IMPACT OF USER INTERFACE ON THE USER EXPIRIENCE : Graduate paper
AuthorLuka Tomas
MentorDavorin Turkalj (mentor)
Committee memberAntun Biloš (predsjednik povjerenstva)
Committee memberMarija Ham (član povjerenstva)
Committee memberDavorin Turkalj (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2022-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Korisničko sučelje (UI) i korisničko iskustvo (UX) povezani su i važni čimbenici, jer se radi o poveznici korisnika i sustava koji se koristi. Dobro korisničko sučelje i korisničko iskustvo pomoći će korisnicima da dobiju informacije u skladu sa svojim potrebama. Predmet ovog diplomskog rada je utjecaj korisničkog sučelja na korisničkog iskustvo. Cilj rada je, na temelju provedenog istraživanja, utvrditi utjecaj korisničkog sučelja na korisničko iskustvo odabranih trgovačkih lanaca. Svrha rada je, na temelju rezultata istraživanja, ponuditi prijedloge za poboljšanje. Za potrebe pisanja teorijskog dijela rada koristi se stručna domaća i inozemna literatura, dosadašnja istraživanja i internetski portali koji se bave pitanjem korisničkog sučelja i korisničkog iskustva. Istraživački dio rada temelji se na analizi odabranih primjera iz praksa i provedenom empirijskom istraživanju na uzorku od 105 ispitanika. Usporedbom sve tri internetske stranice, iz perspektive korisnika, može se reći kako svaka od njih zadovoljava potrebe svog segmenta potrošača. Na temelju analize odabranih trgovačkih lanaca i rezultata anketnog istraživanja prijedlozi za poboljšanje usmjereni su na sam sadržaj internetskih stranica, odnosno proizvode i pogodnosti koje trgovački lanci nude.
Abstract (english)
User interface (UI) and user experience (UX) are related and important factors, because it is the link between the user and the system being used. A good user interface and user experience will help users get information according to their needs. The subject of this thesis is the influence of the user interface on the user experience. The aim of the work is, based on the conducted research, to determine the impact of the user interface on the user experience of selected retail chains. The purpose of the work is, based on the research results, to offer suggestions for improvement. For the purposes of writing the theoretical part of the paper, expert domestic and foreign literature, previous research and internet portals dealing with the issue of user interface and user experience are used. The research part of the work is based on the analysis of selected examples from practice and conducted empirical research on a sample of 105 respondents. By comparing all three websites, from the user's perspective, it can be said that each of them meets the needs of its consumer segment. Based on the analysis of the selected retail chains and the results of the survey, suggestions for improvement are focused on the content of the Internet pages themselves, that is, the products and benefits offered by the retail chains.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:479419
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-06-28 07:31:41