Folklore events are important part of tourism offer of continental Croatia, because the organization of such events enables the merging of elements of the culture and tradition of a region into one content that is presented in the one place. The most famous folklore events in Slavonia are „Vinkovačke jeseni, Đakovački vezovi, Brodsko kolo and Šokačko sijelo“. This paper points out the imprtance of encouraging the growth and development of traditional folklore manifestations, their direct impact on strengthening tourism and the economic development of destination where they are held. The folklore event Vinkovačke jeseni is an example of a manifestation that, with its tradition of more than half century, have become the largest and most famous autochthonous manifestation, that is, a review of original folklore that preserves the most precous heritage and customs from oblivion. By raising the level of recognition and attendance of this event, Vinkovci is being branded as a specific cultural tourist destination. Because of the above, it is extremely important to focus on the creation of new tourist offers trought the development of the existing manifestation, and to influence its growth and strengthening through good organization and promotion, that is, good marketing of the manifestation. Planning, organization and proper management og marketing activities contribute to the growth and improvement of the manifestation, increasing its image,meeting the needs of visitors, acheiving income and strengthening the position of the folklore manifestation Vinkovačke jeseni as a tourist product. The satisfaction of the participants and visitors of the event shows how well the individual event met their expectations, and the information thous obtained is further used to improve the event. The conduced survey of the attitudes of catering service providers at the event „Vinkovačke jeseni“ yielded results that indicate adventages and disadvantages in the organisatin of the event, and leave room for improvement and introduction of changes in future organisation.