prikaz prve stranice dokumenta Proces donošenja odluke o kupovini
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master's thesis
Proces donošenja odluke o kupovini
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2016. urn:nbn:hr:145:475011
Radmanić, Manuela
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

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Cite this document

Radmanić, M. (2016). Proces donošenja odluke o kupovini (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:475011

Radmanić, Manuela. "Proces donošenja odluke o kupovini." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:475011

Radmanić, Manuela. "Proces donošenja odluke o kupovini." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:475011

Radmanić, M. (2016). 'Proces donošenja odluke o kupovini', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 23 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:475011

Radmanić M. Proces donošenja odluke o kupovini [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2016 [cited 2024 December 23] Available at: https://urn.nsk.hr/urn:nbn:hr:145:475011

M. Radmanić, "Proces donošenja odluke o kupovini", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:145:475011

Metadata
TitleProces donošenja odluke o kupovini
AuthorManuela Radmanić
MentorZdravko Tolušić (mentor)
Committee memberZdravko Tolušić (predsjednik povjerenstva)
Committee memberBranko Matić (član povjerenstva)
Committee memberBranimir Marković (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2016-09-23, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Kada potrošači odlučuju kupovati proizvode, često temelje svoje odluke na onome što su naučili o tim proizvodima. Prema tome, važno je razumjeti kako ljudi općenito uče o proizvodima. Proces donošenja odluke o kupovini složen je proces koji se odvija u samoj osobi i na koje utječe velik broj elemenata. Ovaj rad trebao bi svakom pojedincu približiti elemente i razloge koji kod nas svih, u velikom postotku, utječu na odabir određenog proizvoda / usluge. U prvom dijelu rada prikazano je provedeno istraživanje ( anketa ) kako bismo pokušali ustanoviti na koji način ptrošači odabiru određenu marku, što na njih najviše utječe, jesu li, te koliko su vođeni emocijama, koliko su informacije te pozitivan feedback bitni prilikom donošenja odluke o kupovini. U teorijskom dijelu rada pobliže je opisan svaki element procesa donošenja odluke o kupovini. Cilj ovog rada je približiti i što bolje shvatiti na koji način pojedinac funkcionira i koji sve aspekti te elementi utječu na njega.
Abstract (english)
When customers decide to buy various products, most of the time they base their decisions solely about what they know about them. Therefore, it is important to understand how exactly people learn about products in general. The process of decision making when it comes to shopping is rather complex, it's different from individual to individual, and it's affected by various parameters. This paper should help each individual define reasons, which are in large margin responsible when it comes to shopping, as well as understand them. In the beginning of the paper there is a survey listed, so we could try and determine what are exact ways when it comes to brand selection, are they emotionally driven when shopping, and how is effect of positive feedback related to shopping decision making. In theoretical part of the paper, each element of decision making is more closely described. The goal of this paper is understand how each individual approaches shopping, and which elements are affecting him or her.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:475011
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-11-04 12:15:14