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master's thesis
ULAZAK PODUZEĆA STARBUCKS NA TRŽIŠTE REPUBLIKE HRVATSKE
Diplomski rad
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2023. urn:nbn:hr:145:028683
Grujić, Maja
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Management, Organization and Entrepreneurship

Institutional repository: EFOS REPOSITORY

Cite this document

Grujić, M. (2023). ULAZAK PODUZEĆA STARBUCKS NA TRŽIŠTE REPUBLIKE HRVATSKE : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:028683

Grujić, Maja. "ULAZAK PODUZEĆA STARBUCKS NA TRŽIŠTE REPUBLIKE HRVATSKE : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:145:028683

Grujić, Maja. "ULAZAK PODUZEĆA STARBUCKS NA TRŽIŠTE REPUBLIKE HRVATSKE : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:145:028683

Grujić, M. (2023). 'ULAZAK PODUZEĆA STARBUCKS NA TRŽIŠTE REPUBLIKE HRVATSKE : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 27 June 2024, https://urn.nsk.hr/urn:nbn:hr:145:028683

Grujić M. ULAZAK PODUZEĆA STARBUCKS NA TRŽIŠTE REPUBLIKE HRVATSKE : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2023 [cited 2024 June 27] Available at: https://urn.nsk.hr/urn:nbn:hr:145:028683

M. Grujić, "ULAZAK PODUZEĆA STARBUCKS NA TRŽIŠTE REPUBLIKE HRVATSKE : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:145:028683

Metadata
TitleULAZAK PODUZEĆA STARBUCKS NA TRŽIŠTE REPUBLIKE HRVATSKE : Diplomski rad
Title (english)ENTRY OF STARBUCKS FRANCHISE INTO REPUBLIC OF CROATIA : Graduate paper
AuthorMaja Grujić
MentorAleksandar Erceg (mentor)
Committee memberAnamarija Delić (predsjednik povjerenstva)
Committee memberAleksandar Erceg (član povjerenstva)
Committee memberJulia Perić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Management, Organization and Entrepreneurship)
Osijek
Defense date and country2023-07-11, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Economics of Entrepreneurship
Abstract
Franšiza predstavlja jednu od strategija pokretanja poduzetničkog pothvata i ulaska na nova tržišta. U franšiznom poslovnom modelu davatelj franšize daje primatelju franšize pravo korištenja brenda i načina poslovanja u zamjenu za franšiznu naknadu koju definiraju potpisivanjem franšiznog ugovora. Franšizni poslovni model ima brojne prednosti koje se tiču manjeg rizika pokretanja poslovanja, popularnosti brenda i većeg potencijala rasta. Informiranjem poduzetnika o širenju poslovanja putem franšize razvija se hrvatsko tržište i pruža prilika velikim poduzećima kao što je Starbucks za suradnju s lokalnim poduzetnicima. Poduzeće Starbucks je jedan od primjera uspješne franšize koja svoje poslovanje širi na međunarodna tržišta. Proučavanjem kulturoloških i demografskih razlika, zakonodavstva i životnog standarda, poduzeće donosi odluku o ulasku na strano tržište. Potencijal ulaska poduzeća Starbucks na tržište Republike Hrvatske ispitao se u ovom radu.
Abstract (english)
Franchising is one of the strategies for starting an entrepreneurial venture and entering new business markets. In the franchise business model, the franchisor grants the franchisee the right to use the brand and business system in exchange for a franchising fee that is defined by signing the franchise agreement. The franchise business model has numerous advantages in terms of lower risk of starting a business, brand popularity and greater growth potential. By informing entrepreneurs about expanding their business through franchising, the Croatian market develops and provides an opportunity for large companies such as Starbucks to cooperate with local entrepreneurs. The company Starbucks is one example of a successful franchise that expands its business to international markets. By studying cultural and demographic differences, legislation and living standards, the company decides on entering a foreign market. The potential of Starbucks entering the Croatian market was examined in this paper.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:028683
Study programmeTitle: Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: SVEUČILIŠNI MAGISTAR/MAGISTRA EKONOMIJE (SVEUČILIŠNI MAGISTAR/MAGISTRA EKONOMIJE)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-11-30 10:46:06