Communication plays a key role in various spheres of social life, professions and activities. The ability to communicate has a great influence on the creation of positive or negative impressions about individuals and organizations and is the basis of successful private and business relationships between people. Communication is the basis of every healthy relationship, whether it is with family, friends, colleagues or business partners. Many conflicts arise from misunderstandings, which often result from inadequate communication skills. Effectively expressing and communicating your thoughts, ideas and attitudes is key to achieving the desired results and ensuring that others understand you. In order to achieve effective communication, it is important to develop verbal skills, which include the ability to express thoughts and ideas through speech and writing, and to understand language. In verbal communication, words are a symbolic expression of thoughts with objective and subjective meaning, while non-verbal communication includes all aspects of communication that are not related to verbal speech. Communication within organizations represents a complex system of transmission of information, orders, wishes and indications. Through communication, people perform the act of negotiation. Negotiation is an important aspect of communication that occurs in different spheres of life. Its importance comes to the fore in life, social and economic system. Additionally, it is not enough to just communicate; negotiation skills are equally important. They play an important role not only in the business environment, but also in everyday situations, whether it is about resolving conflicts at home or at the workplace. By honing these skills, one can build trust, achieve better outcomes, and find win-win solutions.