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undergraduate thesis
Oglašavanje turističkih odredišta
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2016. urn:nbn:hr:145:232261
Fauković, Mateja
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

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Cite this document

Fauković, M. (2016). Oglašavanje turističkih odredišta (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:232261

Fauković, Mateja. "Oglašavanje turističkih odredišta." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:232261

Fauković, Mateja. "Oglašavanje turističkih odredišta." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:232261

Fauković, M. (2016). 'Oglašavanje turističkih odredišta', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 03 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:232261

Fauković M. Oglašavanje turističkih odredišta [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2016 [cited 2024 November 03] Available at: https://urn.nsk.hr/urn:nbn:hr:145:232261

M. Fauković, "Oglašavanje turističkih odredišta", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:145:232261

Metadata
TitleOglašavanje turističkih odredišta
AuthorMateja Fauković
MentorMane Medić (mentor)
Committee memberMane Medić (predsjednik povjerenstva)
Committee memberIvo Mijoč (član povjerenstva)
Committee memberSunčica Oberman Peterka (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2016-09-23, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Za učinkovitu promotivnu aktivnost jedan od najvažnijih oblika promocije, uz odnose s javnošću, je oglašavanje kao jednosmjerna komunikacija između destinacije i potencijalnog potrošača. U Hrvatskoj promociju turizma obavlja sustav turističkih zajednica na lokalnoj, regionalnoj i nacionalnoj razini. Oglašavanje omogućuje slanje jednosmjerne poruke i informacija potencijalnom potrošaču bez straha od neplaniranih negativnih posljedica. Glavni čimbenik pri izboru turističkog odredišta je atraktivan i kvalitetan proizvod turističkog odredišta. Stoga, kroz promocijske aktivnosti, odnosno oglašavanja, nastoji se stvoriti i razvijati destinacijski brand. Danas destinacijski brand čini sve ono što podiže atraktivnost i prepoznatljivost proizvoda i usluga pojedinog turističkog odredišta i čini ga drugačijim od sličnih ponuda na tržištu.
Abstract (english)
For effective promotional activity, one of the most important form of promotion, along with public relations, is advertising as one-way communication between the destination and potential consumers. In Croatia, tourism promotion is performed by tourist boards on local, regional and national level. Advertising allows you to send one-way messages and information to potential consumers without fear of unintended negative consequences. The main factor in the choice of a tourist destination is attractive and high-quality product of tourist destination. Therefore, through promotional activities, such as advertising, we seek to create and develop a destination brand. Today destination brand is everything that raises attractiveness and recognition of product and services of tourist destination and makes it different from other offerings in the market.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:232261
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-11-07 09:46:48