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undergraduate thesis
PRILAGOĐENO OGLAŠAVANJE POMOĆU GOOGLE ADS PLATFORME
Završni rad
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2023. urn:nbn:hr:145:476734
Sabo, Josipa
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Institutional repository: EFOS REPOSITORY

Cite this document

Sabo, J. (2023). PRILAGOĐENO OGLAŠAVANJE POMOĆU GOOGLE ADS PLATFORME : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:476734

Sabo, Josipa. "PRILAGOĐENO OGLAŠAVANJE POMOĆU GOOGLE ADS PLATFORME : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:145:476734

Sabo, Josipa. "PRILAGOĐENO OGLAŠAVANJE POMOĆU GOOGLE ADS PLATFORME : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:145:476734

Sabo, J. (2023). 'PRILAGOĐENO OGLAŠAVANJE POMOĆU GOOGLE ADS PLATFORME : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 16 August 2024, https://urn.nsk.hr/urn:nbn:hr:145:476734

Sabo J. PRILAGOĐENO OGLAŠAVANJE POMOĆU GOOGLE ADS PLATFORME : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2023 [cited 2024 August 16] Available at: https://urn.nsk.hr/urn:nbn:hr:145:476734

J. Sabo, "PRILAGOĐENO OGLAŠAVANJE POMOĆU GOOGLE ADS PLATFORME : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:145:476734

Metadata
TitlePRILAGOĐENO OGLAŠAVANJE POMOĆU GOOGLE ADS PLATFORME : Završni rad
Title (english)PERSONALISED ADVERTISING USING THE GOOGLE ADS PLATFORM : Final paper
AuthorJosipa Sabo
MentorDavorin Turkalj (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2023-09-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Svrha ovog završnog rada je istražiti i prezentirati mogućnosti Google Ads platforme i personaliziranog oglašavanja koje navedena platforma nudi. U izradi završnog rada korištene su induktivne, deskriptivne, komparativne i povijesne metode te metode sinteze i kompilacije. Predmet istraživanja rada je personalizirano oglašavanje pomoću Google Ads platforme. Google Ads je Googleova platforma za oglašavanje na prikazivačkoj i pretraživačkoj mreži. Ova platforma nudi mnoštvo savjeta koji pomažu oglašivačima prije samog početka oglašavanja i tijekom postavljanja kampanje. Google Ads je omogućio oglašivačima da se približe svojim ciljanim skupinama. Kroz rad je istraženo kako se postavlja kampanja te koje mogućnosti Google Ads nudi oglašivačima. Platforma je jednostavna i intuitivna čak i za početnike u području marketinga. Za potrebe izrade završnog rada napravljena je internetska stranica „Organizator vjenčanja I do“ te je za istu kreiran oglas. Provedeno istraživanje pokazalo je da je Google Ads, s ciljem povećanja broja korisnika olakšao upotrebu uz niz savjeta koji oglašivače usmjeravaju kako bi kreirali oglase koji postižu zadovoljavajuće rezultate.
Abstract (english)
This final paper aims to investigate and present the possibilities of the Google Ads platform and personalized advertising offered by the platform. In preparing the final paper, inductive, descriptive, comparative, and historical methods, as well as synthesis and compilation methods, were used. The subject of research is personalized advertising using the Google Ads platform. Google Ads is Google's display and search advertising platform. This platform offers many tips to help advertisers before they start advertising, as well as during campaign setup. Google Ads has enabled advertisers to get closer to their target groups. This paper presents different campaign types and possibilities Google Ads offers to advertisers. The platform is simple and intuitive for even beginners in the field of marketing. For the demonstrational purpose of the final paper, the "Wedding Organizer I Do" website and an advertisement were created. The research showed that with a series of tips guiding advertisers to create ads, Google Ads makes it easier to achieve satisfactory results.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:476734
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-12-11 17:03:55