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undergraduate thesis
PRIMJENA METODE ISPITIVANJA NA PRIMJERU OTVARANJA MEKSIČKOG FAST-FOOD RESTORANA U OSIJEKU
Završni rad
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2023. urn:nbn:hr:145:696012
Ulemek, Aleksandra
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Institutional repository: EFOS REPOSITORY

Cite this document

Ulemek, A. (2023). PRIMJENA METODE ISPITIVANJA NA PRIMJERU OTVARANJA MEKSIČKOG FAST-FOOD RESTORANA U OSIJEKU : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:696012

Ulemek, Aleksandra. "PRIMJENA METODE ISPITIVANJA NA PRIMJERU OTVARANJA MEKSIČKOG FAST-FOOD RESTORANA U OSIJEKU : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:145:696012

Ulemek, Aleksandra. "PRIMJENA METODE ISPITIVANJA NA PRIMJERU OTVARANJA MEKSIČKOG FAST-FOOD RESTORANA U OSIJEKU : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:145:696012

Ulemek, A. (2023). 'PRIMJENA METODE ISPITIVANJA NA PRIMJERU OTVARANJA MEKSIČKOG FAST-FOOD RESTORANA U OSIJEKU : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 22 July 2024, https://urn.nsk.hr/urn:nbn:hr:145:696012

Ulemek A. PRIMJENA METODE ISPITIVANJA NA PRIMJERU OTVARANJA MEKSIČKOG FAST-FOOD RESTORANA U OSIJEKU : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2023 [cited 2024 July 22] Available at: https://urn.nsk.hr/urn:nbn:hr:145:696012

A. Ulemek, "PRIMJENA METODE ISPITIVANJA NA PRIMJERU OTVARANJA MEKSIČKOG FAST-FOOD RESTORANA U OSIJEKU : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:145:696012

Metadata
TitlePRIMJENA METODE ISPITIVANJA NA PRIMJERU OTVARANJA MEKSIČKOG FAST-FOOD RESTORANA U OSIJEKU : Završni rad
Title (english)MARKET SURVEY METHOD AND ITS APPLICATION ON THE EXAMPLE OF THE OPENING OF MEXICAN FASTFOOD RESTAURANT IN OSIJEK : Final paper
AuthorAleksandra Ulemek
MentorAna Pap Vorkapić (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2023-09-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Istraživanje tržišta predstavlja prvu i nužnu fazu marketing-procesa, koja služi za prikupljanje, analiziranje i prezentaciju informacija na osnovu kojih se ostvaruju određeni planirani ciljevi gospodarskog subjekta. U istraživanju tržišta razlikuju se 4 metode istraživanja tržišta koje ovise o vrsti podataka koji se prikupljaju istraživanjem (primarni i sekundarni podatci) a to su: povijesna metoda, metoda promatranja, metoda ispitivanja i eksperimentalna metoda. Ovaj rad orijentiran je na metodu ispitivanja koja predstavlja jednu od 4 metode istraživanja tržišta koja se najčešće upotrebljava i služi za prikupljanje primarnih podataka. Kroz analizu sekundarnih podataka i primjenu metode deskripcije, analize i sinteze, komparacije, i kompilacije opisana je metoda ispitivanja, njezine vrste, značaj primjene kao i određene prednosti i nedostatke vezane uz ovu metodu istraživanja tržišta. Cilj ovog rada je predstaviti i analizirati metodu ispitivanja te istaknuti važnost same metode u procesu istraživanja tržišta. Nakon detaljne analize same metode ispitivanja, rad detaljno prikazuje podjelu ispitivanja na: neformalno ispitivanje, obaviještenost mnijenja, sondaže i psihološko ispitivanje. Osim teorijskog dijela ovaj rad sadrži i praktični dio, odnosno na samom kraju rada prikazana je provedba metode ispitivanja, na konkretnom primjeru otvaranja meksičkog fast-food restorana na području grada Osijeka, na osnovu koje su analizirani dobiveni rezultati i napisan konačni izvještaj provedenog istraživanja.
Abstract (english)
Market research represents the first and necessary phase of the marketing process, which serves to collect, analyze and present information on the basis of which certain planned goals of the economic entity are realized. There are 4 different market research methods that depend on the type of data collected through research (primary and secondary data) and those are: historical method, observation method, test method and experimental method. This paper is focused on the test method, which is the most used one of all four and serves to collect primary data. The test method, its types, the importance of application as well as certain advantages and disadvantages related to this method of market research are described through the analysis of secondary data and the application of the method of description, analysis and synthesis, comparison, and compilation. The goal of this paper is to present and analyze the test method and highlight the importance of the method itself in the market research process. After a detailed analysis of the test method itself, paper shows in detail the division of the test into: informal testing, informed opinion, surveys and psychological testing. In addition to the theoretical part, this paper also contains a practical part at the very end of the paper, the implementation of the test method is shown, on the concrete example of the opening of a Mexican fast-food restaurant in the area of the city of Osijek, based on which the obtained results were analyzed and the final report of the conducted research was written.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:696012
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-12-13 17:12:30