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undergraduate thesis
DIGITALNA PRISUTNOST TURISTIČKIH POSLOVNIH SUBJEKATA
Završni rad
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2023. urn:nbn:hr:145:069330
Šakić, Antonijo
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

Institutional repository: EFOS REPOSITORY

Cite this document

Šakić, A. (2023). DIGITALNA PRISUTNOST TURISTIČKIH POSLOVNIH SUBJEKATA : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:069330

Šakić, Antonijo. "DIGITALNA PRISUTNOST TURISTIČKIH POSLOVNIH SUBJEKATA : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:145:069330

Šakić, Antonijo. "DIGITALNA PRISUTNOST TURISTIČKIH POSLOVNIH SUBJEKATA : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:145:069330

Šakić, A. (2023). 'DIGITALNA PRISUTNOST TURISTIČKIH POSLOVNIH SUBJEKATA : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 23 July 2024, https://urn.nsk.hr/urn:nbn:hr:145:069330

Šakić A. DIGITALNA PRISUTNOST TURISTIČKIH POSLOVNIH SUBJEKATA : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2023 [cited 2024 July 23] Available at: https://urn.nsk.hr/urn:nbn:hr:145:069330

A. Šakić, "DIGITALNA PRISUTNOST TURISTIČKIH POSLOVNIH SUBJEKATA : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:145:069330

Metadata
TitleDIGITALNA PRISUTNOST TURISTIČKIH POSLOVNIH SUBJEKATA : Završni rad
Title (english)ONLINE PRESENCE FOR TOURISM BUSINESSES : Final paper
AuthorAntonijo Šakić
MentorAntun Biloš (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2023-09-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
E-marketing je realizacija marketinških principa i tehnika putem elektroničkih medija, točnije interneta. E-marketing je omogućio izravan odnos s kupcem, razmjenu informacija i primjenu dobivenih povratnih informacija u poslovanju nekog subjekta. Turizam je najbrže rastuća grana ekonomije, a mnogi poslovni subjekti koji s bave turizmom u svome poslovanju koriste e-marketing. Jedan dio e-marketinga su i digitalni kanali komunikacije koji se mogu primjenjivati u poslovanju, a to su društvene mreže i platforme za iznajmljivanje. U ovome se radu istražuju digitalni kanali komunikacije turističkih poslovnih subjekata. Cilj je ovoga rada istražiti i utvrditi osnovna obilježja digitalnog marketinga, koji se kanali digitalne komunikacije primjenjuju u turizmu te što znači digitalna prisutnost turističkog poslovnog subjekta. Digitalna prisutnost turističkog poslovnog subjekta opisana je na primjeru „Maistra“ d.d. „Maistra je jedna od vodećih turističkih tvrtki u Republici Hrvatskoj, a u svome poslovanju koriste različite oblike digitalnog marketinga. Digitalno poslovanje tome turističkom subjektu omogućilo je doticaj sa širom publikom, stvaranje tržišne konkurentnosti te samim time ostvarivanje većih prihoda.
Abstract (english)
E-marketing is the realization of marketing principles and techniques through electronic media, more precisely the Internet. E-marketing has enabled direct relationship with the customer, exchange of information and application of received feedback in the business of an entity. Tourism is the fastest growing branch of the economy, and many business entities involved in tourism use e-marketing in their business. One part of e-marketing are digital communication channels that can be used in business, namely social networks and rental platforms. This paper explores the digital communication channels of tourism business entities. The main goal of this paper is to investigate and determine the basic characteristics of digital marketing, which digital communication channels are used in tourism, and what the digital presence of a tourist business entity means. The digital presence of a tourist business entity is described on the example of “Maistra” d.d. “Maistra” is one of the leading tourism companies in the Republic of Croatia, and they use different forms of digital marketing in their business. Digital business enabled it to reach the wider public, create market competitiveness and, at the same time, achieve higher revenues.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:069330
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-12-19 08:58:07