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undergraduate thesis
MARKETINŠKE SPECIFIČNOSTI DRUŠTVENE MREŽE TIK TOK
Završni rad
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2023. urn:nbn:hr:145:719534
Blažević, Gabriela
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Institutional repository: EFOS REPOSITORY

Cite this document

Blažević, G. (2023). MARKETINŠKE SPECIFIČNOSTI DRUŠTVENE MREŽE TIK TOK : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:719534

Blažević, Gabriela. "MARKETINŠKE SPECIFIČNOSTI DRUŠTVENE MREŽE TIK TOK : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:145:719534

Blažević, Gabriela. "MARKETINŠKE SPECIFIČNOSTI DRUŠTVENE MREŽE TIK TOK : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:145:719534

Blažević, G. (2023). 'MARKETINŠKE SPECIFIČNOSTI DRUŠTVENE MREŽE TIK TOK : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 11 January 2025, https://urn.nsk.hr/urn:nbn:hr:145:719534

Blažević G. MARKETINŠKE SPECIFIČNOSTI DRUŠTVENE MREŽE TIK TOK : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2023 [cited 2025 January 11] Available at: https://urn.nsk.hr/urn:nbn:hr:145:719534

G. Blažević, "MARKETINŠKE SPECIFIČNOSTI DRUŠTVENE MREŽE TIK TOK : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:145:719534

Metadata
TitleMARKETINŠKE SPECIFIČNOSTI DRUŠTVENE MREŽE TIK TOK : Završni rad
Title (english)MARKETING SPECIFITICIES OF THE TIKTOK SOCIAL MEDIA PLATFORM : Final paper
AuthorGabriela Blažević
MentorAntun Biloš (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2023-09-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Društvene su mreže kao neizostavni dio svakodnevice penetrirale u svaku stavku iste unazad desetak godina. Postale su alat kojim se poduzeća nerijetko koriste kako bi ostvarila uspjeh. Mogućnost uspjeha ovisi o tome koliko je koje poduzeće ili osoba sposobna „probiti se“ na komercijalni vrh. Onaj tko se probije i stekne autoritet diktira tempo na tržištu proizvoda i usluga. Kako bi se to postiglo potrebno je stvoriti načine koji će se uklopiti u suvremeni pristup marketingu. Na toj osnovi kreirane su strategije svojstvene za svaku društvenu mrežu posebno. U ovom završnom radu cilj je prepoznati i izdvojiti najvažnije marketinške specifičnosti koje se vežu za društvenu mrežu TikTok, ali i preispitati njihove prednosti i nedostatke te odgonetnuti je li TikTok kvalitetna platforma pomoću koje se može ostvariti zadovoljavajuća reklama proizvoda i usluga koje se nude. Na TikToku su prisutni razni izazovi kojih je svakim danom sve i više, a na organizacijama i poduzećima je da prepoznaju u koje se izazove mogu upustiti. Analizom poslovnog subjekta Mlinar dobio se prikaz u sve aktivnosti koje ova tvrtka obavlja putem TikToka i upravo se iz tog primjera može vidjeti kako TikTok na jednostavan način može biti koristan za promoviranje svojih proizvoda i usluga.
Abstract (english)
Social media has penetrated into human society as irreplacable component of life as of last ten years. They became a tool that companies use to achieve success. Rate of success depends on company's or persons ability to rank up bussiness wise. Ones that make it to the top and achieve authority can dictate the dynamic of market of product and service. To accomplish that, some necessary steteps need to be taken in order to concord modern enviroment. Based on that, each social media platform has developed its own strategies. In this final paper, the goal is to identify and single out the most important marketing specifics related to the social network TikTok, but also to review their advantages and disadvantages and to find out whether TikTok is a quality platform that can be used to achieve satisfactory advertising of the products and services offered. Various challenges are present on TikTok, and there are more and more every day, and it is up to organizations and companies to recognize which challenges they can engage in. The analysis of the business entity Mlinar showed all the activities that this company performs through TikTok, and it is from this example that it can be seen how TikTok can be useful for promoting its products and services in a simple way.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:719534
Study programmeTitle: Business Informatics
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/ bacaccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/ bacaccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-12-19 13:36:42