Utjecaj kulture na stilove poslovnog komuniciranja

Barukčić, Andrijana

undergraduate thesis

Utjecaj kulture na stilove poslovnog komuniciranja

Završni rad

Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2024. urn:nbn:hr:145:706392

Barukčić, Andrijana

Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

Institutional repository: EFOS REPOSITORY

Cite this document

APA 6th Edition

Barukčić, A. (2024). Utjecaj kulture na stilove poslovnog komuniciranja : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:706392

MLA 8th Edition

Barukčić, Andrijana. "Utjecaj kulture na stilove poslovnog komuniciranja : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2024. https://urn.nsk.hr/urn:nbn:hr:145:706392

Chicago 17th Edition

Harvard

Barukčić, A. (2024). 'Utjecaj kulture na stilove poslovnog komuniciranja : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 11 January 2025, https://urn.nsk.hr/urn:nbn:hr:145:706392

Vancouver

Barukčić A. Utjecaj kulture na stilove poslovnog komuniciranja : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2024 [cited 2025 January 11] Available at: https://urn.nsk.hr/urn:nbn:hr:145:706392

IEEE

A. Barukčić, "Utjecaj kulture na stilove poslovnog komuniciranja : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:145:706392

Cite this item: https://urn.nsk.hr/urn:nbn:hr:145:706392

Metadata

Title	Utjecaj kulture na stilove poslovnog komuniciranja : Završni rad
Title (english)	The Influence of Culture on Business Communication Styles : Final paper
Author	Andrijana Barukčić
Mentor	Jerko Glavaš (mentor)
Committee member	Helena Štimac (predsjednik povjerenstva)
Committee member	Jerko Glavaš (član povjerenstva)
Committee member	Željko Požega (član povjerenstva)
Granter	Josip Juraj Strossmayer University of Osijek Faculty of Economics and Business in Osijek Osijek
Defense date and country	2024-09-25, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics
Abstract	Ovaj završni rad analizira utjecaj kulture na stilove poslovnog komuniciranja, s naglaskom na interkulturalne razlike među zemljama Kine, Japana, Sjedinjenih Američkih Država i Indije. Rad se bavi time kako kulturni čimbenici, uključujući vrijednosti, norme i poslovne običaje, oblikuju komunikacijske strategije unutar poslovnih okruženja. Detaljno se istražuju različiti stilovi verbalne i neverbalne komunikacije te se razmatraju ključni izazovi u interkulturalnim poslovnim interakcijama, poput stereotipa, kulturnih barijera i etnocentrizma. Posebna pažnja posvećena je načinima na koje poduzeća mogu premostiti te izazove kroz prilagodbu i razumijevanje kulturnih razlika, što u konačnici poboljšava poslovnu suradnju i učinkovitost. Zaključeno je da uspješna interkulturalna komunikacija može značajno unaprijediti globalne poslovne odnose, dok ignoriranje kulturnih razlika često vodi do nesporazuma i narušenih odnosa.
Abstract (english)	This final paper analyzes the influence of culture on business communication styles, with an emphasis on intercultural differences between the countries of China, Japan, the United States of America and India. The paper deals with how cultural factors, including values, norms and business customs, shape communication strategies within business environments. Different styles of verbal and non-verbal communication are explored in detail and key challenges in intercultural business interactions, such as stereotypes, cultural barriers and ethnocentrism, are considered. Special attention is paid to the ways in which companies can overcome these challenges through adaptation and understanding of cultural differences, which ultimately improves business cooperation and efficiency. It was concluded that successful intercultural communication can significantly improve global business relations, while ignoring cultural differences often leads to misunderstandings and damaged relationships.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:145:706392
Study programme	Title: ECONOMICS AND BUSINESS ECONOMICS - UNDERGRADUATE - UNIVERSITY Study programme type: university Study level: undergraduate Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Open access
Terms of use
Created on	2024-12-11 09:25:53

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