Osnovne odrednice strateškog upravljanja poduzećem/organizacijom na primjeru Gavrilović d.d.

Divić, Gabrijela

undergraduate thesis

Osnovne odrednice strateškog upravljanja poduzećem/organizacijom na primjeru Gavrilović d.d.

Završni rad

Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2024. urn:nbn:hr:145:286122

Divić, Gabrijela

Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Management, Organization and Entrepreneurship

Institutional repository: EFOS REPOSITORY

Cite this document

APA 6th Edition

Divić, G. (2024). Osnovne odrednice strateškog upravljanja poduzećem/organizacijom na primjeru Gavrilović d.d. : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:286122

MLA 8th Edition

Divić, Gabrijela. "Osnovne odrednice strateškog upravljanja poduzećem/organizacijom na primjeru Gavrilović d.d. : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2024. https://urn.nsk.hr/urn:nbn:hr:145:286122

Chicago 17th Edition

Harvard

Divić, G. (2024). 'Osnovne odrednice strateškog upravljanja poduzećem/organizacijom na primjeru Gavrilović d.d. : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 27 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:286122

Vancouver

Divić G. Osnovne odrednice strateškog upravljanja poduzećem/organizacijom na primjeru Gavrilović d.d. : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2024 [cited 2024 December 27] Available at: https://urn.nsk.hr/urn:nbn:hr:145:286122

IEEE

G. Divić, "Osnovne odrednice strateškog upravljanja poduzećem/organizacijom na primjeru Gavrilović d.d. : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:145:286122

Cite this item: https://urn.nsk.hr/urn:nbn:hr:145:286122

Metadata

Title	Osnovne odrednice strateškog upravljanja poduzećem/organizacijom na primjeru Gavrilović d.d. : Završni rad
Title (english)	Basic determinants of strategic management of the company/organization on example Gavrilović d.d. : Final paper
Author	Gabrijela Divić
Mentor	Sunčica Oberman Peterka (mentor)
Committee member	Julia Perić (predsjednik povjerenstva)
Committee member	Sunčica Oberman Peterka (član povjerenstva)
Committee member	Tihana Koprivnjak Popović (član povjerenstva)
Granter	Josip Juraj Strossmayer University of Osijek Faculty of Economics and Business in Osijek (Chair of Management, Organization and Entrepreneurship) Osijek
Defense date and country	2024-09-23, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics Economics of Entrepreneurship
Abstract	Suvremeno poslovanje karakteriziraju iznimno brze promjene u poslovnom okruženju, koje nastaju kao posljedica globalizacije, digitalizacije i tehnoloških promjena, odnosno tehnoloških revolucija. Ove promjene uzrokuju i promjene na tržištu, te opstanak i uspjeh poduzeća na tržištu uvelike ovisi o njihovoj sposobnosti i brzini prilagodbe na promjene prisutne u okolini. Za što učinkovitiju i bržu prilagodbu promjenama u okruženju, potrebno je pratiti i analizirati interno i eksterno okruženje poduzeća, identificirati prilike i prijetnje, slabosti i prednosti poduzeća, i ovisno o tome definirati ciljeve i odabrati strategije koje će dovesti do njihova ostvarivanja. Procjena stanja okruženja, konkurencije, potreba tržišta i ciljane skupine potrošača, čine osnovu za daljnje strateško planiranje i strateško upravljanje. Aktivnostima strateškog upravljanja nastoji se ostvariti konkurentska prednost poduzeća kao i njegova profitabilnost. U ovom radu su pojašnjeni pojam i koncept strateškog upravljanja, kao i proces strateškog upravljanja koji obuhvaća analizu trenutne situacije u kojoj poduzeće posluje, definiranje vizije i misije, ciljeva i strategije organizacije, te implementaciju i kontrolu strategije. U radu je opisan i proces analize internog i eksternog okruženja, te način formuliranja strategije poduzeća, kao i implementacije i kontrole strategije. Na konkretnom primjeru poduzeća Gavrilović d.o.o., koje je jedno od najdugovječnijih poduzeća na području Republike Hrvatske, prikazan je process strateškog upravljanja.
Abstract (english)	Contemporary business is characterized by extremely rapid changes in the business environment, which arise as a result of globalization, digitalization and technological changes, i.e. technological revolutions. These changes also cause changes in the market, therefore the survival and success of companies in the market largely depends on their ability and speed of adaptation to changes in the environment. In order to adapt to changes in the environment as efficiently and quickly as possible, it is needed to follow and analyze the company's internal and external environment, which means the opportunities and threats, weaknesses and strengths of the company, and based on this, define the goals and strategies that will lead to their realization. Assessment of the state of the environment, competition, market needs and target consumer groups form the basis for further strategic planning and strategic management. Strategic management activities aim to achieve competitive advantage and profitability of the company. This paper explains the term and concept of strategic management, as well as the process of strategic management, which includes the analysis of the current situation in which the company operates, defining the vision and mission, goals and strategy of the organization, and the implementation and control of the strategy. The paper also describes the process of analyzing the internal and external environment, as well as the method of formulating the company's strategy, as well as the implementation and control of the strategy. The process of strategic management is shown on the concrete example of the company Gavrilović d.o.o., which is one of the longest-standing companies in the Republic of Croatia.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:145:286122
Study programme	Title: Financial Management Study programme type: university Study level: undergraduate Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Open access
Terms of use
Created on	2024-12-16 15:47:21

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