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undergraduate thesis
Prikriveno oglašavanje
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2016. urn:nbn:hr:145:053900
Rakinac, Mirjam
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Institutional repository: EFOS REPOSITORY

Cite this document

Rakinac, M. (2016). Prikriveno oglašavanje (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:053900

Rakinac, Mirjam. "Prikriveno oglašavanje." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:053900

Rakinac, Mirjam. "Prikriveno oglašavanje." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:053900

Rakinac, M. (2016). 'Prikriveno oglašavanje', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 23 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:053900

Rakinac M. Prikriveno oglašavanje [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2016 [cited 2024 November 23] Available at: https://urn.nsk.hr/urn:nbn:hr:145:053900

M. Rakinac, "Prikriveno oglašavanje", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:145:053900

Metadata
TitlePrikriveno oglašavanje
AuthorMirjam Rakinac
MentorMane Medić (mentor)
Committee memberMane Medić (predsjednik povjerenstva)
Committee memberBlaženka Hadrović Zekić (član povjerenstva)
Committee memberJosip Mesarić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2016-09-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Oglašavanje je jedan od ključnih faktora uspjeha poduzeća na tržištu jer omogućuje poduzećima da direktno dođu do potencijalnih kupaca sa željenim informacijama o proizvodu, ali je na ljude sve teže utjecati tradicionalnim metodama oglašavanja iz razloga što golema količina marketinških poruka u današnjem svijetu dovodi do zasićenosti publike. Poduzeća zbog toga posežu za drugačijim oblicima oglašavanja, a jedan od njih je prikriveno oglašavanje. Prikriveno oglašavanje je ono oglašavanje koje nije izravno primjetno, a koristi se za prikazivanje proizvoda, usluge ili tvrtke u televizijskim serijama, filmovima, novinskim oglasima i slično. Vrlo je učinkovito jer na neki način zavarava čitatelje/gledatelje koji često nisu ni svjesni što im se prezentira uz sadržaj koji prate, ali im može ostati u podsvjesti. Cilj ovog rada je približiti značenje prikrivenog oglašavanja, objasniti metode prikrivenog oglašavanja i po čemu se ono razlikuje od drugih vrsta oglašavanja.
Abstract (english)
Advertising is one of the key success factors of the enterprise as it allows companies to directly reach potential customers with appropriate information about the product, but it gets more difficult to influence people with traditional methods of advertising because a huge amount of marketing messages in today's world leads to saturation of the audience. Companies therefore resort to other forms of advertising, and one of them is disguised advertising. Surreptitious advertising is advertising that is not directly noticeable, and is used for displaying products, services or businesses in television shows, movies, newspaper advertisements etc. It is very effective, because in some way it deceives readers / viewers who often are not even aware of what is presented to them in content that they follow, but it can remain in the subconscious. The aim of this work is to bring closer the meaning of hidden advertising, explain the methods of hidden advertising and explain differences between product placement and other types of advertising.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:053900
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-11-11 10:34:02