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undergraduate thesis
Mjerenje uspješnosti projekata skupnog financiranja
Završni rad
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2024. urn:nbn:hr:145:870888
Mišir, Ena
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Quantitative Methods and Informatics

Institutional repository: EFOS REPOSITORY

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Mišir, E. (2024). Mjerenje uspješnosti projekata skupnog financiranja : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:870888

Mišir, Ena. "Mjerenje uspješnosti projekata skupnog financiranja : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2024. https://urn.nsk.hr/urn:nbn:hr:145:870888

Mišir, Ena. "Mjerenje uspješnosti projekata skupnog financiranja : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2024. https://urn.nsk.hr/urn:nbn:hr:145:870888

Mišir, E. (2024). 'Mjerenje uspješnosti projekata skupnog financiranja : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 14 March 2025, https://urn.nsk.hr/urn:nbn:hr:145:870888

Mišir E. Mjerenje uspješnosti projekata skupnog financiranja : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2024 [cited 2025 March 14] Available at: https://urn.nsk.hr/urn:nbn:hr:145:870888

E. Mišir, "Mjerenje uspješnosti projekata skupnog financiranja : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:145:870888

Metadata
TitleMjerenje uspješnosti projekata skupnog financiranja : Završni rad
Title (english)Measuring the preformance of crowdfunding projects : Final paper
AuthorEna Mišir
MentorJosipa Forjan (mentor)
MentorIvana Jobst (mentor)
Committee memberMartina Briš (predsjednik povjerenstva)
Committee memberJosipa Forjan (član povjerenstva)
Committee memberJasna Horvat (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Quantitative Methods and Informatics)
Osijek
Defense date and country2024-09-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Finance
Abstract
Skupno financiranje, poznato kao crowdfunding, u suvremenom poslovnom okružju koje podrazumijeva uporabu naprednih digitalnih tehnologija sveprisutniji je oblik financiranja različitih projekata, događaja ili razvojnog poslovanja. Skupno financiranje predstavlja alternativni način prikupljanja financijskih sredstava zamišljen kao proces u kojemu investitor može sudjelovati i pružiti financijsku potporu izabranom subjektu, inicijatoru projekta. Skupno financiranje odvija se putem mrežnih... More platformi skupnog financiranja, najčešće u ograničenom vremenskom razdoblju. Ulozi investitora potpuno su transparentni te je u svakom trenutku vidljivo trenutačno stanje prikupljenih novčanih sredstava za određenu kampanju. Osim platformi skupnog financiranja, bitan čimbenik u skupnom financiranju čine i društvene mreže putem kojih postoji mogućnost oglašavanja postojećih kampanja i pristup široj skupini pojedinaca kao potencijalnih investitora. Svrha je rada prikazati i analizirati prisutnost skupnog financiranja u Republici Hrvatskoj te opisati njegovu prisutnost u Republici Hrvatskoj. U radu se donosi pregled platformi skupnog financiranja i analizira jedna kampanja hrvatskih poduzetnika. Skupno financiranje temelji se na djelovanju tri sudionika projekta: inicijator, platforma skupnog financiranja i investitor. Cilj je rada prikazati dinamiku uspješnosti skupnog financiranja kroz analizu njegove implementacije i održivosti u poslovnoj zajednici. Istraživački segment rada predstavlja analiza kampanje MIRET – prvi hrvatski brend ekoloških tenisica koja je pokrenuta 2020. godine. Kampanja MIRET doživjela je uspjeh na platformi Kickstarter, nakon čega se poduzeće uključuje na tržište i započinje prodaju tenisica. U radu su istaknute ključne odrednice skupnog financiranja kampanje MIRET uz analizu njezine uspješnosti. Rezultati analiziranog poslovnog slučaja MIRET ističu prednosti i nedostatke kampanje u smislu skupnog financiranja, ali i promišljanje o točki pokrića koja će označavati ostvarivanje pozitivnog financijskog rezultata. Less
Abstract (english)
Collective financing, known as crowdfunding, in the modern business environment, which implies the use of advanced digital technologies, is the most ubiquitous form of financing various projects, events or development operations. Crowdfunding represents an alternative way of collecting financial resources conceived as a process in which the investor can participate and provide financial support to the chosen subject, the project initiator. Crowdfunding takes place through online... More crowdfunding platforms, usually for a limited period of time. Investors' stakes are completely transparent, and the current state of collected funds for a specific campaign is visible at all times. In addition to crowdfunding platforms, social networks are also an important factor in crowdfunding, through which there is the possibility of advertising existing campaigns and access to a wider group of individuals as potential investors. The purpose of the paper is to show and analyze the presence of crowdfunding in the Republic of Croatia and to define when it appears in the Republic of Croatia, what types of crowdfunding platforms there are, and finally to analyze a successful campaign of Croatian entrepreneurs. Crowdfunding is based on the actions of three project participants: the initiator, the crowdfunding platform and the investor. The aim of the paper is to show the dynamics of the success of crowdfunding through the analysis of its implementation and sustainability in the business world. The research segment of the work is an analysis of the MIRET campaign - the first Croatian brand of ecological sneakers that was launched in 2020. The MIRET campaign was a success on the Kickstarter platform, after which the company entered the market and began selling sneakers. The paper highlights the key determinants of crowdfunding of one campaign (MIRET) with an analysis of their success. The results of the analyzed MIRET business case highlight the advantages and disadvantages of the campaign in terms of crowdfunding, but also reflection on the coverage point that will indicate the achievement of a positive financial result. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:870888
Study programmeTitle: Financial Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2025-01-09 12:22:22
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