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undergraduate thesis
Novi trendovi u oglašavanju
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2016. urn:nbn:hr:145:887003
Nikolić, Alen
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Institutional repository: EFOS REPOSITORY

Cite this document

Nikolić, A. (2016). Novi trendovi u oglašavanju (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:887003

Nikolić, Alen. "Novi trendovi u oglašavanju." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:887003

Nikolić, Alen. "Novi trendovi u oglašavanju." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:887003

Nikolić, A. (2016). 'Novi trendovi u oglašavanju', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 23 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:887003

Nikolić A. Novi trendovi u oglašavanju [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2016 [cited 2024 December 23] Available at: https://urn.nsk.hr/urn:nbn:hr:145:887003

A. Nikolić, "Novi trendovi u oglašavanju", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:145:887003

Metadata
TitleNovi trendovi u oglašavanju
AuthorAlen Nikolić
MentorMane Medić (mentor)
Committee memberMane Medić (predsjednik povjerenstva)
Committee memberDražen Ćućić (član povjerenstva)
Committee memberBlaženka Hadrović Zekić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2016-09-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Živimo u svijetu u kojemu postoji mnoštvo raznolikih proizvoda i usluga. Upravo zato različite tvrtke pokušavaju svoj proizvod ili uslugu istaknuti pred očima potrošača kako bi prodajom uspjeli ostvariti dobit. U tome im uvelike pomaže oglašavanje na različitim medijima, a u današnjem svijetu tehnologije postoje brojni načini oglašavanja poput Internet oglašavanja na društvenim mrežama, videooglašavanja, display oglašavanja, oglašavanja na tražilicama itd. Odabirom cilja oglašavanja, proračuna, strategije odabire se i odgovarajući način oglašavanja, te se pokušava utjecati na potrošačevu svijest i navesti ga na odabir baš njihovog proizvoda. Tehnologija svakodnevno napreduje te se očekuje i daljnji napredak i mogući novi načini oglašavanja i izdvajanja od konkurencije.
Abstract (english)
We live in the world in which there are many different products and services. Therefore, different companies are trying to „highlight“ their product in front of the eyes of customers in order to achive sale profits. In doing so, they are getting help from advertising on different medias, and in today's world of technology there are a lot of different ways of advertising like Internet advertising, advertising on social networks, display advertising , advertising on search engines etc. By selecting goals of advertising, budget, and strategy of advertising we are also selecting appropriate way of advertising and trying to influence customer awareness to buy their product. Technology is advancing everyday and it is excepted to advance even more which would allow some new ways of advertising and differentiation from competitors.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:887003
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Public noteKljučne riječi izdvojio knjižničar
Created on2016-11-11 12:59:24