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undergraduate thesis
Istraživanje uspješnosti festivala
Završni rad
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2025. urn:nbn:hr:145:855176
Pavlović, Ema
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

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Pavlović, E. (2025). Istraživanje uspješnosti festivala : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:855176

Pavlović, Ema. "Istraživanje uspješnosti festivala : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2025. https://urn.nsk.hr/urn:nbn:hr:145:855176

Pavlović, Ema. "Istraživanje uspješnosti festivala : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2025. https://urn.nsk.hr/urn:nbn:hr:145:855176

Pavlović, E. (2025). 'Istraživanje uspješnosti festivala : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 14 March 2025, https://urn.nsk.hr/urn:nbn:hr:145:855176

Pavlović E. Istraživanje uspješnosti festivala : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2025 [cited 2025 March 14] Available at: https://urn.nsk.hr/urn:nbn:hr:145:855176

E. Pavlović, "Istraživanje uspješnosti festivala : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2025. Available at: https://urn.nsk.hr/urn:nbn:hr:145:855176

Metadata
TitleIstraživanje uspješnosti festivala : Završni rad
Title (english)Research on the Success of the Festival : Final paper
AuthorEma Pavlović
MentorJosipa Forjan (mentor)
MentorIvana Jobst (komentor)
Committee memberJasna Horvat (predsjednik povjerenstva)
Committee memberJosipa Forjan (član povjerenstva)
Committee memberMartina Briš (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2025, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Business Mathematics and Statistics
Abstract
Festivali kao značajni kulturni i turistički događaji dio su suvremenog društva. Provedeći programe i aktivnosti, festivali potiču interakciju među sudionicima, stvarajući osjećaj zajedništva i pripadnosti. Predmet završnog rada je istraživanje uspješnosti festivala na primjeru festivala Šokačke pisme u Županji. Njihova sve veća popularnost ne samo da doprinosi kulturnom obogaćivanju lokalne ponude, već stvara brojne ekonomske koristi za područje u kojem se održavaju. Rad objašnjava i... More navodi dionike i karakteristike festivala koji doprinose njegovoj uspješnosti. Dionici festivala imaju različite interese i ciljeve, njih možemo podijeliti u skupine od kojih svaka ima svoje posebne zadatke i obveze. Spoznaje o dionicima festivala ukazuju na raznoliku mrežu pojedinaca i organizacija čiji doprinos i uloga zajednički oblikuju i podržavaju cjelokupno iskustvo i uspjeh događaja. Rad se sastoji od teorijskog dijela kojim se definira pojam festivala (definicija festivala, organizacija festivala, dionici festivala, kategorizacija festivala), metodološkog opisa te empirijskog istraživanja kojemu je festival Šokačke pisme predmet istraživanja. Grad Županja već 19 godina uzastopno organizira festival s ciljem promoviranja i očuvanja tamburaške glazbe i tradicijske baštine slavonskoga kraja. Festival okuplja ljubitelje tamburaške glazbe i daje im priliku za otkrivanje novih tamburaških glazbenih hitova i talenata. U radu se analiziraju primarni podatci koji opisuju elemente uspješnosti festivala Šokačke pisme (posjećenost, zadovoljstvo posjetitelja, kvaliteta programa, ugođaj, lokacija te organizacija). Rezultati provedenog istraživanja festivala Šokačke pisme omogućuju spoznaju ključnih elemenata organizacije festivala kojima treba posvetiti posebnu pozornost u smislu zadržavanja posebnosti i kvalitete festivala, ali i identifikacije onih elemenata kojima zahtijevaju daljnje unaprjeđenje. Less
Abstract (english)
Festivals represent important cultural and tourist events and they are part of modern society. By implementing programs and activities, festivals encourage interaction among participants, creating a sense of community and belonging. The subject of the final paper is research on the success of the festival on the example of the Šokačke Pisme festival in Županja. Their increasing popularity not only contributes to the cultural enrichment of the local offer, but also creates numerous... More economic benefits for the area where they are held. The paper explains and lists the stakeholders and characteristics of the festival that contribute to its success. Stakeholders of the festival have different interests and goals, we can divide them into groups, each of which has its own specific tasks and obligations. Insights into the festival's stakeholders point to a diverse network of individuals and organizations whose contribution and role collectively shape and support the overall experience and success of the event. The work consists of a theoretical part that defines the concept of festival (definition of festival, organization of festival, stakeholders of festival, categorization of festival), methodological description and empirical research, of which the Šokačke pisma festival is the subject of research. The city of Županja has been organizing a festival for 19 consecutive years with the aim of promoting and preserving traditional music and the traditional heritage of the Slavonic region. The festival gathers traditional music lovers and gives them the opportunity to discover new traditional musical hits and talents. The paper analyzes the primary data that describe the elements of the success of the Šokačke Pisme festival (attendance, visitor satisfaction, program quality, atmosphere, location and organization). The results of the Šokačke pisma festival research enable the identification of key elements of the festival organization that require special attention in terms of maintaining the uniqueness and quality of the festival, but also the identification of those elements that require further improvement. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:855176
Study programmeTitle: ECONOMICS AND BUSINESS ECONOMICS - UNDERGRADUATE - UNIVERSITY
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2025-01-10 09:27:35
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