prikaz prve stranice dokumenta Marketing u farmaceutskoj industriji
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master's thesis
Marketing u farmaceutskoj industriji
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2016. urn:nbn:hr:145:819871
Varošanec, Danica
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

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Cite this document

Varošanec, D. (2016). Marketing u farmaceutskoj industriji (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:819871

Varošanec, Danica. "Marketing u farmaceutskoj industriji." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:819871

Varošanec, Danica. "Marketing u farmaceutskoj industriji." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:819871

Varošanec, D. (2016). 'Marketing u farmaceutskoj industriji', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 23 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:819871

Varošanec D. Marketing u farmaceutskoj industriji [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2016 [cited 2024 December 23] Available at: https://urn.nsk.hr/urn:nbn:hr:145:819871

D. Varošanec, "Marketing u farmaceutskoj industriji", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:145:819871

Metadata
TitleMarketing u farmaceutskoj industriji
Title (english)MARKETING IN THE PHARMACEUTICAL INDUSTRY
AuthorDanica Varošanec
MentorMane Medić (mentor)
Committee memberMane Medić (predsjednik povjerenstva)
Committee memberBlaženka Hadrović Zekić (član povjerenstva)
Committee memberDomagoj Karačić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2016-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U današnjem okruženju, osnovni cilj marketinga farmaceutskih kompanija, pored razvijanja dobrog proizvoda/usluga, osiguranja što boljeg uslužnog ambijenta, interne i eksterne komunikacije te praćenja komunikacije, jest zadovoljenje potreba i želja potrošača koji osiguravaju povećanje prodaje proizvoda i ostvarenje profita na dugi rok. Neophodno je da se razvije dobar proizvod i učini dostupnim ciljnoj grupi potošača. Samo zadovoljni potrošači mogu postati i lojalni kupci određene farmaceutske kompanije. Osim toga, farmaceutske kompanije moraju komunicirati i sa svojim posrednicima, potrošačima i javnošću, a to se najbolje ostvaruje promocijom, tj. razmjenom informacija između potrošača i prodavatelja (ljekarnika). Stoga je zadatak marketinga u farmaceutskoj industriji podsjetiti, informirati i uvjeriti potrošača da reagira na proizvode kompanije.
Abstract (english)
In today's environment, the basic objective of marketing of pharmaceutical companies, in addition to developing a good product / service, ensuring the best possible service environment, internal and external communications, and monitor communications, is meeting the needs and desires of consumers to ensure an increase in sales of the product and making a profit in the long run. It is necessary to develop a good product and make available to the target group of consumers. Only satisfied customers can become loyal customers and certain pharmaceutical companies. In addition, pharmaceutical companies must communicate with their agents, consumers and the public, and this is best achieved by promoting, ie. The exchange of information between the consumer and the seller (the pharmacist). Therefore, the task of marketing in the pharmaceutical industry to remind, inform and persuade consumers to react to the company's products.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:819871
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-12-02 13:23:01