prikaz prve stranice dokumenta Primjena koncepta brendiranja u obiteljskim poljoprivrednim gospodarstvima
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master's thesis
Primjena koncepta brendiranja u obiteljskim poljoprivrednim gospodarstvima
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2016. urn:nbn:hr:145:979977
Dozet, Dino
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

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Cite this document

Dozet, D. (2016). Primjena koncepta brendiranja u obiteljskim poljoprivrednim gospodarstvima (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:979977

Dozet, Dino. "Primjena koncepta brendiranja u obiteljskim poljoprivrednim gospodarstvima." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:979977

Dozet, Dino. "Primjena koncepta brendiranja u obiteljskim poljoprivrednim gospodarstvima." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:979977

Dozet, D. (2016). 'Primjena koncepta brendiranja u obiteljskim poljoprivrednim gospodarstvima', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 23 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:979977

Dozet D. Primjena koncepta brendiranja u obiteljskim poljoprivrednim gospodarstvima [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2016 [cited 2024 December 23] Available at: https://urn.nsk.hr/urn:nbn:hr:145:979977

D. Dozet, "Primjena koncepta brendiranja u obiteljskim poljoprivrednim gospodarstvima", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:145:979977

Metadata
TitlePrimjena koncepta brendiranja u obiteljskim poljoprivrednim gospodarstvima
Title (english)Applying branding concept in family farms
AuthorDino Dozet
MentorMane Medić (mentor)
Committee memberMane Medić (predsjednik povjerenstva)
Committee memberZdravko Tolušić (član povjerenstva)
Committee memberDražen Ćućić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2016, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Osnovni cilj ovog rada je pobliže istražiti kako obiteljska poljoprivredna gospodarstva (OPG) u Hrvatskoj koriste brending za poboljšanje svog uspjeha na tržištu. Rad će objasniti neke osnovne marketinške pojmove te prikazati na koji način su ih OPG-ovi primijenili u procesu brendiranja svojih proizvoda. Također, pobliže će se objasniti pojam OPG-a te će se raditi detaljna marketinška analiza OPG-ova koji su uspješno brendirali svoje proizvode te uspjeli odskočiti od konkurenata i biti uspješni na tržištu usprkos brojnim problemima s kojima se svakodnevno suočavaju.
Abstract (english)
The main objective of this thesis is to explore in more detail how family farms in Croatia are using branding process to improve their market success. In the thesis some basic marketing concepts will be explained and show how did family farms apply them in the process of branding their products. Also, concept of family farms will be explained better together with examples of family farms that managed to brand their products successfully and bounce from competitors to become successful in the market despite the many problems they are facing every day.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:979977
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-12-21 09:07:35