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Scientific paper - review paper
INTRODUCING THE INTERACTION APPROACH FOR SUCCESSFUL BUSINESS RELATIONSHIPS
Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, 28 (2015), 2; 523-533. urn:nbn:hr:145:577373
Koporčić, Nikolina; Tolušić, Zdravko; Tolušić, Zrinka

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Koporčić, N., Tolušić, Z. & Tolušić, Z. (2015). INTRODUCING THE INTERACTION APPROACH FOR SUCCESSFUL BUSINESS RELATIONSHIPS. Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, 28. (2), 523-533. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:577373

Koporčić, Nikolina, et al. "INTRODUCING THE INTERACTION APPROACH FOR SUCCESSFUL BUSINESS RELATIONSHIPS." Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, vol. 28, no. 2, 2015, pp. 523-533. https://urn.nsk.hr/urn:nbn:hr:145:577373

Koporčić, Nikolina, Zdravko Tolušić and Zrinka Tolušić. "INTRODUCING THE INTERACTION APPROACH FOR SUCCESSFUL BUSINESS RELATIONSHIPS." Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues 28, no. 2 (2015): 523-533. https://urn.nsk.hr/urn:nbn:hr:145:577373

Koporčić, N., Tolušić, Z. and Tolušić, Z. (2015) 'INTRODUCING THE INTERACTION APPROACH FOR SUCCESSFUL BUSINESS RELATIONSHIPS', Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, 28(2), pp. 523-533. Available at: https://urn.nsk.hr/urn:nbn:hr:145:577373 (Accessed 23 November 2024)

Koporčić N, Tolušić Z, Tolušić Z. INTRODUCING THE INTERACTION APPROACH FOR SUCCESSFUL BUSINESS RELATIONSHIPS. Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues [Internet]. 2015 December 30 [cited 2024 November 23];28(2):523-533. Available at: https://urn.nsk.hr/urn:nbn:hr:145:577373

N. Koporčić, Z. Tolušić and Z. Tolušić, "INTRODUCING THE INTERACTION APPROACH FOR SUCCESSFUL BUSINESS RELATIONSHIPS", Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, vol. 28, no. 2, pp. 523-533, December 2015. [Online]. Available at: https://urn.nsk.hr/urn:nbn:hr:145:577373. [Accessed: 23 November 2024]

Metadata
Title (english)INTRODUCING THE INTERACTION APPROACH FOR SUCCESSFUL BUSINESS RELATIONSHIPS
AuthorNikolina Koporčić
AuthorZdravko Tolušić
AuthorZrinka Tolušić
Author's institutionJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Author's institutionJosip Juraj Strossmayer University of Osijek
Faculty of Agrobiotechnical Sciences Osijek
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract (english)
Many countries in the world, including Croatia, are facing crises in their economies. There are numerous reasons for this situation, and problems of the business market present one of them. Nevertheless, successful business relationships are what keeps the market alive. Those relationships, namely buyer-seller relationships, are creating and influencing the market and economy on the whole. However, Croatia is living in the age of neoliberalism. As a dominant ideology of today´s world, it influences how companies behave on the market. On the one hand, it suggests competition as the best solution for existence. On the other hand, the interaction approach, teaches us to change our perspective and to cooperate on the market. In order to benefit the most, the aim of this paper was to review and compare these two approaches, to highlight their features and main differences, and to support them with empirical evidence. The cases of three Croatian companies show the reality of today´s market and an urgent need for a new business theory and practice.
Keywords (english)
Languageenglish
Publication typeScientific paper - review paper
Publication statusPublished
Peer reviewPeer review - international
Publication versionPublished version
Journal titleEkonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues
Numberingvol. 28, no. 2, pp. 523-533
p-ISSN0353-359X
e-ISSN1847-2206
URN:NBNurn:nbn:hr:145:577373
Publication2015-12-30
Document URLhttp://hrcak.srce.hr/150386
Type of resourceText
Access conditionsOpen access
Terms of useLicence Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) icon
Created on2017-03-06 14:16:17