prikaz prve stranice dokumenta Digital advertising - e-mail as a channel of communication
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undergraduate thesis
Digital advertising - e-mail as a channel of communication
Rijeka: University of Rijeka, Faculty of Economics, 2017. urn:nbn:hr:192:666126
Slavić, Viktor
University of Rijeka
Faculty of Economics and Business

Institutional repository: Repository of the University of Rijeka, Faculty of Economics and Business

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Slavić, V. (2017). Digital advertising - e-mail as a channel of communication (Undergraduate thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:666126

Slavić, Viktor. "Digital advertising - e-mail as a channel of communication." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2017. https://urn.nsk.hr/urn:nbn:hr:192:666126

Slavić, Viktor. "Digital advertising - e-mail as a channel of communication." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2017. https://urn.nsk.hr/urn:nbn:hr:192:666126

Slavić, V. (2017). 'Digital advertising - e-mail as a channel of communication', Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, accessed 25 November 2024, https://urn.nsk.hr/urn:nbn:hr:192:666126

Slavić V. Digital advertising - e-mail as a channel of communication [Undergraduate thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2017 [cited 2024 November 25] Available at: https://urn.nsk.hr/urn:nbn:hr:192:666126

V. Slavić, "Digital advertising - e-mail as a channel of communication", Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:192:666126

Metadata
TitleDigital advertising - e-mail as a channel of communication
AuthorViktor Slavić
MentorJasmina Dlačić (mentor)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2017-07-21, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Objective of this thesis was to theoretically explain certain facts about e-mail as a channel of communication and about newsletter as a mean of promotion. Empirical part consists of the experiment which was conducted as an e-mail newsletter campaign with a goal of promoting city of Rijeka as a town which is attractive to younger population. The main element of the experiment is so called A/B testing through which it is possible to see which approach is better in promoting the campaign. Research was done in experiment by conducting A/B test. Goal was to find out whether the difference in the length of the subject line can produce different results. It was found out that the length of the subject line indeed brings out differences in results considering open rate and click rate. Those results are presented in analysis of the data provided by MailChimp.
Keywords
Languageenglish
URN:NBNurn:nbn:hr:192:666126
Study programmeTitle: Business economics; specializations in: International Business (held in English)
Course: International Business (held in English)
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
Terms of useLicence In copyright icon
Created on2017-12-11 07:53:36